The Tourism industry is developing rapidly. Its impact on the economy and the development of cities and territories is undeniable. Furthermore, tourist demand is evolving and consumer habits are changing continuously. In this context, cities, regions, countries and particularly businesses from all over the world are working hard to improve their competitiveness.
Our highly specialized semester program will enable students to further develop their knowledge of the Tourism sector and set the basis for a deeper understanding of its reality and challenges.
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Sedes
Localización
Fecha inicio
Requisitos
Undergraduate Students Accreditation of languages: Level of English or Spanish (Intermediate-B2)
Temario completo de este curso
Modules:
- Business expansion: Strategies and Models in Tourism Enterprises.
- Customer Relationship Management and Public Relations.
- e-Marketing in the Hospitality Industry.
- Economic and financial Management in Tourism Companies.
- Economics in Tourism.
- Emerging Markets in Tourism and Keys Competitive Success.
- Entrepreneurship and innovation: Business Development Strategies
- Fundamentals of Research in Tourism
- International Hospitality Management.
- Law in Tourism
- Leadership and Entrepreneurial Development in the Tourism Industry
- Market Research
- Product Development for Heritage Tourism
- Protocol and Events Management
- Revenue Management
- Strategic and Operational Marketing
- Strategic Planning and Financial Management
- Tourism Marketing and Communication
-Tourism Project Management
(Courses are subject to change)
21.900 € 2.800 €
Precio a consultar
1.895 €
Precio a consultar
Precio a consultar