International Distribution Channels Management
ENAE Business SchoolCurso presencial
Murcia
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The main objectives of the course are to:
Inform the student regarding both the complexities and benefits of distribution on a global scale;
Enable students to analyze international channels of distribution for problems and opportunities to the marketing organization;
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Sedes
Localización
Fecha inicio
Objetivos
Goals and Student Profile Goals The main objectives of the course are to: Inform the student regarding both the complexities and benefits of distribution on a global scale; Enable students to analyze international channels of distribution for problems and opportunities to the marketing organization; Understand key decision making criteria facing the global marketer; Enable students to analyze the organizational options available to a firm when undertaking in...
Temario completo de este curso
INTRODUCTION TO INTERNATIONAL DISTRIBUTION CHANNELS
Need for channel service outputs
Channel tasks and functions
Problems and opportunities
STRUCTURE OF INTERNATIONAL DISTRIBUTION SYSTEMS
Strategic factors for channel choice
Alternative distribution institutions
Export distribution systems
FOREIGN, CROSS-NATIONAL, GLOBAL DISTRIBUTION SYSTEMS
DEVELOPING INTERNATIONAL DISTRIBUTION STRATEGY
Channel design issues
Channel alignment and leadership
MANAGING THE DISTRIBUTION SYSTEMS
Motivating channel participants
Controlling channel participants
FACTORS INFLUENCING THE SELECTION OF CHANNEL MEMBERS
Financial criteria
Product issues
Control issues
Distribution-based alliances
PROCESS MODEL OF EVOLUTION OF INTERNATIONAL DISTRIBUTION SYSTEMS
Role of objectives
Distribution functions required
Capability of channel member
Distribution channel structure in country
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+ IVA
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199 €
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