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Master in foreign trade & international marketing

Master in foreign trade & international marketing

INSA Business, Marketing & Communication School

Máster presencial

Barcelona


5.100
IVA exento

Duración : 1 Año

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Temario completo de este curso

· International marketing and exporting

  • Influence of distance and time. The nature of international marketing. Export marketing planning and strategy: The export sales plan. Potential benefits from export marketing. International trade theories. Export behaviour theories. Export motives. The development of export in the firm: Export selling techniques, Tables of countries, statistics, codes and currencies.


· International Trade: Better importing

  • The import sales plan. Product sourcing and evaluation suppliers. Timing of deliveries. Import licensing.


· The international environment

  • Economic forces. Socio-cultural environment. Political/legal environment. Competition.


· Export market selection: definition and strategies

  • Market definition and segmentation. Export market expansion strategies. Sources of information. Export marketing research. Customs code, EU goods circulation and transit


· Export market entry strategies

  • Entry as strategy. Factors influencing. Selecting the entry mode: joint-venture, franchising, licensing. Using free trade areas. International contracts: distribution, technology transference.


· Export entry modes

  • Indirect export. Direct export. Market exporting.


· Nonexport entry modes

  • Alternative modes of entry. Manufacturing facilities. Assembly operations. Strategic alliances.


· The export order and physical distribution

  • Handing the export order. Physical distribution: logistics. Structure of international physical distribution. Incoterms. Guarantee and Security. Customs relief's: export and import documentation.


· International Transport

  • Transit packaging, marking and labeling. Maritime transport. Aerial transport. Transport by truck. Transport by train.


· International financing and methods of payment

  • Export financing methods/terms of payment. Payment/financing procedures: cash in advance open account, bills of exchange. Export credit insurance: letter of credit. Counter trade. Services contracts: factoring, forfaiting, leasing. VAT and exports.


· Strategic Options of the Company in the International Markets

  • Positioning. New Markets. Global Markets. M.I.S. (Marketing Information System). Market Segmentation and Target Markets. Consumer Markets and Buyer Behaviour. Business Markets and Business Buying Behaviour. Dealing with the Competition


· The Market Research at an International Level

  • Marketing Research. Market Intelligence: Information is Power.


· The International Policity of the Product

  • The International Policy of the Product. Product Lines and Brands. The Marketing of Services.


· Pricing Policity

  • Pricing Policy. Pricing decisions. Pricing Strategies.


· Global Sourcing

  • The distribution in the International Sales. Distribution: Marketing Channel. Retailing, Wholesaling and Market Logistics.


· The Direction Of International Sales

  • The direction of International Sales. The Sales Force.


· International Communication

  • The International Advertising. The International Promotion. Promotion and Marketing Communication. Integrated Marketing Communications. Advertising. Direct and On-line Marketing


· International Marketing Planning

  • International Marketing Planning. Strategic Marketing Planning.


· Organization, Coordination and Control of International Marketing

  • The Organization and control of the International Marketing. Marketing Audit: Organization, Coordination and Control.

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