International master in business administration (IMBA)

On completion of the program, students will:
• Develop the abilities necessary to lead international corporate initiatives.
• Be able to apply leadership skills and teamwork skills to implement corporate renewal in a changing global business environment.
• Understand the full complexity of a company in an international environment.
• Be aware of how company departments are interrelated and how they are affected by international corporate decisions.
• Know how to react to a highly competitive working environment, importantly leading to the attainment of both personal and professional objectives.

Program

DECISIVE TOOLS

Case Studies – Strategic & Operative
The Case Study course is the main driver of educational methodology at Fundesem. This course will teach you the steps required to analyze a case in detail and the questions that should be asked to ensure a focused analysis. The discussion of a case is the best way to prepare students for the challenges of leadership and to provoke analysis and debate, by describing real business situations where decisions have to be made.

Quantitative Analysis
This course covers economic issues and business problems in a global environment and equips you with the knowledge required for other courses on the program.

IT (Information Technology/Computer Training)
Information Technology changed the landscape of business competition; we are living in the "digital economy". This course will enable you to use the different computer tools needed daily in the organization; it will also provide an overview of IT adoption, selection and management, all of which are essential to the success of a business.

FINANCIAL MANAGEMENT

Finance Dynamics
Main topics related to financial markets and institutions, risk, return and investment criteria.

Accounting
This course equips you with the technical skills needed to glean relevant economic and financial company information, the final aim being to process this information and act accordingly. It enables you to understand and interpret all company-related financial information and fosters an understanding of how financial decisions can be used as tools to create value.

International Finance
This area consists of the dynamics of exchange rates, foreign investment and how these affect international trade. It includes all financial products related to this topic.

MARKETING

Applied Marketing
Innovative marketing and the processes implemented by different companies to become the consumer’s first choice at the moment of purchase. Gaining advantage through the new approach, Experience Marketing, means making use of the human´s five senses and creating valid experiences that reach the individual´s emotions, feelings and intellect. Moreover, reaching your client through Social Media Marketing is another excellent form of increasing your company´s visibility, by building reputation and authority within online communities. During this course you will discover creative ways of how to generate customer loyalty.

International Marketing
Marketing viewed as the focal business process: creating, delivering and communicating customer value in international markets.

International Sales Management
International sales operations is an emerging management discipline in firms with a strong focus on sales force productivity. This course provides tools and training for individuals who support, manage, coach, or lead sales organizations.

HUMAN RESOURCES MANAGEMENT AND TECHNIQUES
Main topics related to critical evaluation of concepts of Human Resources Management, its link with company performance, the increasingly important role of economic and social context, the theory and practice of career management, new organizational forms and the contextual nature of industrial relations systems. It will also consider Teamworking Techniques, which are meant to optimize group-work, by developing the necessary skills to maximize the contributions of all members of a team.
Effective Presentations will provide you with the skills & knowledge necessary to tap into your full potential as a top class communicator, able to develop and implement a real show, rather than a simple speech.
Leadership requisites now have to be perceived as more than a social interaction within our close environment. What the businessperson needs nowadays are international skills – conflict management, motivation, decision-making psychology, social perception, personality in the work place – aspects that will be covered during this course.

MANAGEMENT TOOLS
Communication Skills: Close study of: business communication strategy, writing effective, informative and promotional messages, preparation and delivery of business presentations, use of key business and economic terminology – providing a wide range of tools necessary for full participation within the management team.
Negotiation – Process and Styles: Tactics and strategies to approach and persuade in a negotiation. Moreover, the course will consider cross-cultural negotiation, which most of us have to deal with, given the global market.
 
STRATEGIC MANAGEMENT

Competitive Strategy and Competitive Advantage
Specific ways to achieve a resource-based vision of corporate strategy: close analysis of existing industries, forecasting and developing coherent ideas based on little given information. Insights and approaches for making competition irrelevant by creating value innovation and establishing new markets to achieve rapid and profitable growth.

Strategy Making
The dynamics of strategic change in modern corporations, industrial force fields and practice groups. The nature of the paradigm change towards open, innovative thinking and acting. Disruption in a competitive arena and different ways in which companies craft strategies to accomplish growth and innovation.

ENTREPRENEURSHIP
Entrepreneurship Management
Backed by Fundesem Business School´s 45 years of experience and thanks to the more than 267 member organisations of the Foundation, this course addresses the issues faced by managers who wish to turn opportunities into viable organizations that create value. It also empowers students to develop their own approaches, guidelines, and skills as entrepreneurial managers.

RDI
The context of a multinational corporation facing constant pressure for strategic renewal and resilience. Discussion of the role of strategy, innovation and grassroots activism. Consideration of the levers that senior executives have at their disposal for driving change. Students will seek to reflect on their leadership skills and consider strategic challenges for corporate renewal and resilience in the changing global business environment. Case studies to provide guidance and some theories on change and innovation for informed reflection. Beyond conceptualization and execution of a single strategy, emphasis on the need for developing organizational abilities while appreciating the potential of individual agency for change.

INTERNATIONAL ENVIRONMENT
Growth and Internationalization
Introduction to growth and internationalization, innovation, creativity and entrepreneurial growth, financing growth, entrepreneurial growth resources, growth from export, valuation, exiting and harvesting, managing multinational start-ups.

International Trade Areas
A political and economic analysis of multilateral international trade and finance institutions. Topics will include discussion of Free Trade Areas and Customs Unions, the WTO, the International Monetary System and the IMF, the World Bank and the Bank for International Settlements.

Foreign Trade
At the start of the 21st century, we are witnessing the emergence of a new economy: the world as a global market! For different reasons, practically all world economies are likely to establish more and more interdependent relationships with each other. This course will teach you the techniques of foreign trade and will provide an overview of the most important aspects related to company internationalization.

Economic analysis
Through this course you will acquire a global vision of the workings of economic activity and become proficient in the use of tools designed for the economic analysis of countries and the study of national and international business environments.

OPERATIONS

Operations
Operations management focuses on carefully managing the processes to produce and distribute products and services. This course offers an insight into the value-added and support activities within an organization.

International Logistics and Transportation
The Principles of Transportation and Logistics course provides practitioners with a comprehensive overview of transportation and logistics practices. It examines the influence of transportation on decisions made by firms, both from the standpoint of users of transportation and carrier management. It focuses on processes that add value through the production and delivery of services and products in the supply chain and the tools needed to manage these processes effectively.

EFFECTIVE PROJECTS

Outdoor Training
One weekend of the course is dedicated to Outdoor Training activities, which focus on Personal Development and Behavior Management. Outdoor Training is an excellent activity for discovering and developing social skills. The training strongly influences individual and group attitudes through its emphasis on experience-based learning. Our experience has led us to design Outdoor Training so as to reflect the kind of activities found in companies. Our intention is to simulate a real team that has to meet certain objectives. It is also designed to create a strong group identity, to enable all students from different cultures to learn how to share, exchange and achieve results by working together in teams.
Each participant receives feedback regarding the decisions resulting from the group work. The personal skills learnt can be put into practice immediately in everyday work situations in an almost intuitive fashion.

Workshops
The International MBA program involves a series of workshops on diverse topics of current national and international importance (political, economic and social) led by well-known professionals.

Business Game (BUGA)
The Business Game is a multi-player simulation that draws on the information and lessons given on prior courses. BUGA consolidates your knowledge of the different aspects involved in running a company, builds your confidence in analyzing the revenue-cost-profit economics of a business and helps you understand how the functional pieces of a business fit together.

Consulting Project
On this course, students will integrate the knowledge acquired during the program in applied research, in a real enterprise pre-defined by Fundesem Business School. The IMBA participants will be provided with the necessary methodology, in order to submit a diagnosis of the problems and improvements to be made in the company. The project will have a coherent and rising content, beginning with identifying the industry in which the company is acting, the exact place where it is positioned, competitive advantages, former and current strategies, competitors, targeted publics and ways to react to the international market´s challenges.

 

OPTIONS*
Financial Management
• Advanced Financial Strategy
• Multinational Financial Management
• Corporate Finance
• Financial Stock Market Analysis
• Miscellaneous courses
International Marketing
• The Marketing Game
• Trade Marketing
• Marketing for non-profit making organizations
• Miscellaneous courses
Human Resources
• Building and Managing Successful Careers
• Strategic Human Resources Management
• Multi-culturalism
• Corporate Identity and Culture
• Miscellaneous courses
General Management
• Global Strategic Management
• Competition policy and corporate strategy
• Family Business
• Research & Development & Innovation (R+D+I)
• Miscellaneous courses
* The specific content of these courses will change from course to course as part of our continuous updating of the program.

 
FOREIGN LANGUAGE CERTIFICATES
Business English Exams provided by LCCI (London Chamber of Commerce and Industry) with a five level certification:
• English for Business Preliminary (MCER A1 / A2)
• Level 1 English for Business (MCER A2 / B1)
• Level 2 English for Business (MCER B1 / B2)
• Level 3 English for Business (MCER B2 / C1)
• Level 4 English for Business (MCER C1 / C2)
Spanish as a Foreign Language Exams or ’Diplomas de Español como Lengua Extranjera (DELE)’, issued by the Instituto Cervantes on behalf of the Spanish Ministry for Education, with a two level certification:
• DELE level A1
• DELE level B1

All the above mentioned certifications are internationally recognized.

Methodology
Fundesem´s methodology is one of the decisive factors which generate both our students´ success and our international recognition as a valued Business School. Why? Well, there is a simple word that describes it all: PRACTICAL. Case studies underpin most of the courses, thus enabling the students to analyse real business situations, argue and support their own opinions. Moreover, teamwork gives the participant the opportunity to interact, share solutions and points of view, in order to respond to the current challenges of the business environment.
 
Faculty
More than teachers...Professionals!
Obtaining an International MBA Degree draws a clear path towards a future business career or a step forward in the current one. That is why our teaching team is composed of professionals, with great experience in key positions in well-known companies, in such areas as consulting, marketing, international affairs, strategic planning, banking and auditing among others. A perfect combination between teaching skills and business knowledge ensures that the information is delivered well and easily understood.
If we were to point out some of the positions that our teachers have in the business environment, a short list would look like this:
• International Business Coach
• Bank Manager
• Company Director
• Marketing Manager
• Deputy Director of General Management
• Head of Strategic Planning
• Sales Director
• National Manager
• Head of Legal Affairs and Litigation Service
• Human Resources Manager
• Private Banking Advisor
• Development Engineer
In companies such as:
• Inditex, Tempe S.A.
• Gestevision Telecinco S.A.
• Bang&Olufsen
• OHIM/OAMI
• Pepsi&Co.
• Procter&Gamble Netherlands
• Repsol YPF
• Hewlett Packard
• AES Cartagena
• Royal Bank of Scotland
• Fortis Bank
• Pricewaterhousecoopers
• Act Impact SL

Schedule
Start: October 2010
End: June 2011

Dates and timetable
Nº of hours: 600 (60 Credits ECTS)
Timetable: Monday to Thursday, from 17:00 to 22:00

Campus
Fundesem Business School
C/ Deportistas Hermanos Torres, 4
03016 Alicante