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MBA in Digital Communication

MBA in Digital Communication

EU Business School

Curso presencial

Barcelona y 2 más


más de 9000€

Duración : 1 Año

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Sedes

Localización

Fecha inicio

Barcelona
Abril 2024
Genève
Abril 2024
München
Abril 2024

Objetivos

The topics covered in this major include structuring public relations campaigns, ethics, media strategy and planning, organizational communication and oration in a variety of contexts.

Requisitos

1 certified copy of bachelor's degree and transcripts Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent Candidates who wish to apply for the state-recognized MBA degree from London Metropolitan University must have two years of professional work experience in addition to the requirements listed above. Students with less than two years of work experience may apply for the state-recognized MSc in International Business Management also from London Metropolitan University.

Temario completo de este curso

TERM I
  • Management Skills.
  • Organizational Behavior .
  • Managerial Accounting.
  • Marketing.
  • Quantitative Business Methods.
  • Negotiation (seminar).
  • Business Law (seminar).
  • Industrial Visits and Guest Lectures.

TERM II
  • Finance.
  • Human Resources Management.
  • Global Economics.
  • Strategic Management.
  • Management Information Systems.
  • Communication Skills (seminar).
  • Job Career Planning (seminar).
  • Industrial Visits and Guest Lectures.

TERM III
  • Public Speaking & Public Communication.
  • Public Relations.
  • Organizational Communication.
  • Mass Media Strategy, Planning & Media Law.
  • Practical Applications in Public Relations.

MANAGEMENT RESEARCH METHODS & DISSERTATION
  • Management Research Methods Module.
  • Dissertation.
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