- Group case study. Strategic branding
Course introduction and presentation. A journey through the branding world in large spaces.Case studies.Practical group work: development of a branded product.Practical group work: background and steps for developing a product.Practical group work.Group discussion: relevant aspects discovered by the student while carrying out the hands-on project.
- Market strategies and plans / Expansion models
Market strategies and plans.Basis and concepts that define the market.Market plans and strategies.Case studies: analysis of examples.Market “scales”.Trends and models.Practical discussion session: future markets.
- Concept design and showcase implementation / Project with partner company
Project presentation and development.Project development and scheduled field trip (Essapunt visit).Presentation of project ideas.Project implementation in the real showcase.
- E-commerce / Communication tools / Visual communication
Graphics and Impressions.Communication tools.Visual communication.Commerce.E-Commerce.Web Commerce.
Lighting.Ecology in lighting.Trends and models.Tools for using eco-lighting.
Design and concept: how to stand out using marketing strategies.Layouts (circuits).Window-dressing.Visual Merchandising.Lighting in shopping centres.Graphic art and visual communication.Construction materials and techniques.