Marketing BA (Hons)

Marketing BA (Hons)

Anglia Ruskin University

Carrera universitaria presencial

Cambridge (Inglaterra)

Precio a consultar

Duración : 3 Años

Are you interested in Marketing, Advertising and how these tools can improve your business? ARU will teach you every single aspect you need to know to bring success to your business!

People with marketing know-how are vital to just about every business or organisation you can think of, and there's always high demand for skilled graduates. Study for our honours degree and gain the skills and knowledge businesses really need, opening up your career options in this creative, fast-paced area.

Don't hesitate to ask for more information through and benefit from Aru's help!

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Fecha inicio

Septiembre 2018


Learn about the theory of marketing while also developing the practical skills employers look for, including IT, communication and the ability to question and analyse. The marketing principles you'll cover are highly relevant to real-life practice and relate to the professional standards of the Chartered Institute of Marketing (CIM). Our inspiring teaching team will share with you their extensive real-world marketing experience, gained in a range of business sectors. It’s not all about classroom learning, though. You'll also have plenty of opportunities to engage in a wide range of interesting practical activities. For example, you could be part of a winning team at a national competition like the University Business Challenge Worldwide, or AB InBev’s Best Beer Competition.

A quién va dirigido

There are exciting career opportunities across a range of marketing job disciplines and in private, public and charitable sectors. You might choose to focus on a specialist area, such as advertising and sponsorship, brand and product management, customer relationship management, digital marketing, or research and data analysis. On the other hand, some roles involve the whole marketing mix, particularly if you opt to work for a smaller organisation. Job titles to look for include Marketing Executive, Marketing Officer, Marketing Assistant, Marketing Analyst, Assistant Product/Brand Manager. Alternatively, you could enhance your education and your career prospects further still by taking a postgraduate degree such as our MSc Marketing, MSc Management, or MSc International Business.

Temario completo de este curso

Modules & assessment

Year one, core modules
  • Academic Skills
  • Economics for Managers
  • Introduction to Accounting and Finance
  • Introduction to Organisations and Management
  • Marketing Communications
  • Principles of Marketing
  • Business Analytics
Year two, core modules
  • Business Research Methods
  • Business to Business Marketing
  • Customer Relationship Marketing
  • E-Business Management
  • International Marketing
  • Project Management
  • Understanding Consumers
Year three, core modules
  • Career Management and Employability
  • Digital Marketing
  • Financial and Professional Services Marketing
  • Retail and Shopper Marketing
  • Strategic Brand Management
  • Undergraduate Major Project

You can expect a lively mix of coursework, essays, exams and activity-based assignments. Your coursework could include problem-solving activities, consultancy projects, presentations and group or individual reports. You’ll be able to access support materials through our virtual learning environment (VLE).

All assessment is designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the knowledge and skills you need to complete the course. It will focus on analysing real, live marketing issues and solving marketing problems.

This is a 3 year programme

Please note that modules are subject to change and availability.

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