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The Arts & Science of Commercial Leadership

The Arts & Science of Commercial Leadership

ESMT Berlin - European School of Management and Technology

Curso presencial

Berlin (Alemania)


6.500

Duración : 5 Días

The program “The Arts and Science of Commercial Excellence”, organized by ESMT Berlin - European School of Management and Technology, is aimed to allow commercial leaders to reconcile the creativity of arts with the rigor of science.

By exploring how artists turn their creative energy into world-class performances, participants will receive inspiration for their own business practices. In addition, they will explore the latest scientific insights on how to achieve commercial excellence and share their own experiences.

The choice of Berlin (and Germany) and Milano (and Italy) comes from this idea: two cities that are champions in terms of mixing arts and science and synthesize the best of these two fields.

Participants will leave the program with concrete action items on how to combine arts and science to achieve the next level of commercial excellence with their organizations.

Take this chance and ask for further information through Lectiva.com.co.uk.

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Localización

Fecha inicio

Berlin

Objetivos

Understand the arts and science of understanding customers and their needs. Understand the arts and science of creating innovative solutions that cater to customers’ needs. Understand the arts and science of forging strong networks to satisfy customers’ needs. Understand the arts and science of employee motivation required to satisfy customers’ needs.

A quién va dirigido

The Arts and Science of Commercial Excellence is addressed to senior executives, especially those responsible for marketing, sales, and customer service within their organizations.

Temario completo de este curso

Module 1
ESMT Berlin, Berlin
  • Truly understanding and catering to customer needs From product selling to solution selling Motivating people for excelling commercially Mastering the change.

Module 2
SDA Bocconi, Milano
  • Strategizing by understanding competitive dynamics Managing creativity Assessing and developing your social capital Managing the digital transformation in commercial organizations.
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