Digital Marketing Skills and Techniques

Digital Marketing Skills and Techniques

London Training for Excellence

Curso presencial

London (Inglaterra)


Precio a consultar

Duración : 5 Días

Digital Marketing is fast becoming one of the most important areas within a successful company. With the trend we have seen over the past decade, having a prominent online presence is key to success. So how is this achieved? How do brands and companies appear at the top in Google, appear in your Facebook feed and seem to follow you around the internet? In this course we aim to answer these questions and show you how you and your company can benefit from digital marketing.

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Localización

Fecha inicio

London

Requisitos

All those involved in marketing or those who want to learn the key techniques in the industry.

Temario completo de este curso

Day 1 Introduction What is Digital Marketing? Facts and figures Key players in the industry Marketing campaigns how they tie in Day 2 Tools Available Tag Manager Adwords Analytics (overview) Adsense Market research tools Day 3 Analytics and Reporting Google Analytics Tools and best practices Site optimisation Keyword research Day 4 Strategy Implementing and developing a strategy What are the key barriers companies face? Marketing campaigns strategy overview Day 5 Conclusion and Testing Gather all data together Real time reporting and analysis Questions and Answers
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