- Providing executive tuition with an international vision of the tourism industry, together with a flexible and adaptable perspective in a changing and competitive global setting. Integrating the main spheres of tourism management from an interdisciplinary and comprehensive perspective. - Ensuring the effective management of tourism companies based on strategic plans and focused on achieving results. - Providing a response to the training needs of executives specializing in the tourism sector. - Developing the capacity for innovation and creative management of executives in tourism and hotel companies. Enabling the acquirement of knowledge and skills in terms of new technologies applied to tourism an e-Tourism, in particular. - Training the future leaders of the global hospitality and tourism industry. Equipping participants with the executive skills and competences required of directors and business people in the tourism sector in order to ensure dynamic, effective and successful leadership. - Analysing global trends in the sector and acquiring the perspectives and strategies required to become ethical leaders of global tourism organizations.