Principles of Product Development

Principles of Product Development

London Training for Excellence

Curso presencial

London (Inglaterra)

Precio a consultar

Duración : 5 Días

"This course is designed to assess the underpinning knowledge of delegates for understanding the principles of product development. Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay competitive and that growth opportunities are not missed. However extensive research indicates that failure rates in this area high.



Develop your complete skill-set to confidently manage new product and innovation projects.

Reduce your product development cycle and quickly gain profitable entry new markets.

Create winning product concepts using advanced idea generation and screening tools.


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Managers and executives, irrespective of function, who are or expect to become involved in the development of new products and the innovation process within their organization.

Temario completo de este curso

Day 1 - Introduction of New Product Development and Creation Introduction Sources of Ideas for New Products Capturing Ideas Evaluating Ideas Making the Decision to Investigate a New Product Idea Day 2 - Organizing Product Development Effectively Empowering Teams Cross-Functional Teams - the Key to Effective Early Involvement Best Practices for Product Development Teams or Integrated Product Teams Integrating Suppliers - Early Supplier Involvement Day 3 Planning Managing and Product Development Best Practices for Project Management Developing the Project Plan Identifying and Managing Project Risks Critical Chain Project Management Establishing a Repeatable vs. Ad-Hoc Development Process Key Activities by Project Phase Performance Measurement & Metrics Day 4 Product Design Target Costing and Design to Cost Establishing a Market-Driven Target Price Deriving a Target Cost and Tracking Target Cost Achievement Using Product Cost Models to Guide Development Decisions Value Analysis/Function Analysis Addressing Reliability Maintainability Testability and Other Factors Day 5 - Managing the Product Lifecycle and Implementation Support Products During Their Life Monitor and Extend Product Life Determining When a Product Should Be Phased-Out Developing an Overall Improvement Plan Metrics for Measuring Performance Discussion - Participant Questions and Issues
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