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Master in Fashion Management

Master in Fashion Management

IED Barcelona Istituto Europeo di Design.

Máster presencial

Barcelona


24.500

Duración : 11 Meses

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Localización

Fecha inicio

Barcelona
Enero 2021

Objetivos

The yearlong intensive programme aims to provide students with the necessary theoretical and practical knowledge and tools and experience to become Fashion Management professionals. - Enable Fashion Design, Marketing, Product and Business Management professionals to overcome disciplinary boundaries in order to grow into key drivers of organizational success. - Develop students’ understanding of the complete ecosystem behind fashion business, to make them capable to face the actual fashion market challenges, adding value to their previously acquired professional knowledge and skills. - Help Fashion designers, communicators, managers & marketing professionals interested in Fashion, become Fashion managers, Fashion managers become fashion leaders, and Fashion leaders become organization leaders of the future. - Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Fashion Business realities. - Make future Fashion managers understand the power of developing strategies, creating brands, and delivering products and services successfully centred in the consumer. - Provide students with Fashion and Business Management tools that will enable them to become powerful key contributors in the Value Creation Chain, within the corporate environment or as independent professionals, who can adapt perfectly into the business environment through a deeper understanding of its reality and culture. - Develop proficiency in using the tools provided. Students will be able to identify appropriate use of these tools to balance academic and practical knowledge, efficiency in communication and ability to evaluate necessary trade-offs when faced with real business challenges. - Expand the students’ roles and capabilities in working with innovation teams. - ...

A quién va dirigido

The master recognizes and welcomes students from a range of backgrounds: graduates in disciplines of business areas, commercial, marketing and communication, fashion design and mass distribution; or professionals in the eld of business management, the retail or fashion industry in general, and theoretical elds, interested in implementing and leading innovative projects in the context of the fashion market. IED Barcelona structures the programme in a exible way to attract students with different specialties and with various backgrounds. This creates a multidisciplinary environment for the students during the course, to development of a complete vision through fashion management.

Requisitos

To enter the validation process, all candidates should submit the following documentation: 2 years of professional experience after the completion of university studies; Motivation Letter in English and CV in English specifying languages level and computer skills and Intermediate level of English, corresponding to a paper TOEFL 550 or IELTS 6,5. In case you don’t have any qualification, it will be necessary to assess your level through an in-person or Skype interview

Temario completo de este curso

Bussiness

  • Financial management
  • Marketing strategies
  • Time management
  • Emerging markets & international marketing
  • International communication codes: china communication codes
  • Russia communication codes
  • People management

Fashion expertise

  • Commercial distribution & supply chain
  • Branding management
  • Communication strategies
  • Luxury fashion system
  • Research for decisions
  • Semiotics
  • Trends & forecast strategy
  • Fast fashion system
  • Art direction
  • Visual merchandising
  • Product management
  • Fashion marketing on line & e-commerce
  • Sales techniques
  • Retail experience
  • Buying & forecast

Personal skills

  • Creative personal branding
  • Design thinking
  • Project managemen
  • Public speaking
  • Career path & portfolio
  • Intellectual property & licensing
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