Módule I: General Management in Sports Organizations

• Economic Analysis of the Sports Industry
• Strategic Planning. Analysis of Sports Environments and Competition
• Business Management Models and Economic Aspects

Módule II: Finance

• Annual Accounts for Sports Clubs and Organizations
• Planning and Control in Sports Organization Management
• Financial Management

Módule III: Sports Facility Management and Operation

• Infrastructure Management within a Sports Entity
• Production of Sporting Events
• Quality and Incident Management

Módule IV: Marketing and Communications

• Strategic and Operational Marketing
• Sponsorship in Sports
• Audiovisual Rights
• Sports and Society
• Sports and the Media

Módule V: Managerial Skills and Human Resources

• People Management and Teamwork
• Coaching Applied to Sports
• Motivational Leadership of Teams
• Communication: Public Speaking in Professional Environments
• Emotional Intelligence in Sports Organizations

Módule VI: Specialization Branch A - Marketing and Communications

• The Media
• Advertising Agencies
• Official Organizations
• Sports Rights
• Sporting Events and Brand Profitability
• Sports Clubs
• Sponsorship
• Brand and Identity Management
• Practical Application of a Communication Plan
• Social Network and the Community Manager
• Sports Content in the New Digital World

Módule VII: Specialization Branch B - Entrepreneurship and Sports for Development

• Strategies for Starting a Sports Business
• The Business Plan and Financing
• International Organizations in Sports for Development
• Corporate Social Responsibility and Sports
• Social Entrepreneurship in Sports
• Keys to Success and Failure

Módule VIII: Specialization Branch C - Sports Facility Operation

• Management of Sports Facility Operations
• Security and Technology at Sports Facilities
• Municipal Operations and Management
• The Fitness and Wellness Market
• Large Parks
• Golf Course Management
• Organization of Sporting Events
• Management of Leisure and Non-Conventional Spaces

Módule IX: Internship  

Módule X: Master's Thesis