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A quién va dirigido
Targeted at junior professionals who are looking to launch their careers in the highly competitive marketing sector.
Requisitos
- Be ≤ 36 years old on the MSc program start date. - Hold or be likely to hold a 4-year bachelor’s degree (240 ECTS)* from an accredited university. Candidates with a 3-year bachelor’s degree (180 ECTS) must take an online Preparatory Program. - Proficiency in English English native speakers: Scanned copy of passport Applicants who have completed their bachelor’s degree fully in English: A letter from university. Non-native speakers: TOEFL IBT: ≥ 90 IELTS: ≥ 6.5 TOEIC: ≥ 800 Cambridge test: B2 Duolingo: ≥,TBS English test: B2 (free of charge)
Temario completo de este curso
MARKETING FOUNDATIONS
Marketing Intelligence & Research
- Market Research
- Big Data & Business Analytics
- Marketing Arithmetic: Data Analysis for Marketing Decisions
Strategic Business & Management
- Business & Marketing Strategy
- Brand Strategy & Brand Equity
- Finance Controlling & Value-Based Management
- Supply Chain Management
Integrated Marketing Communication
- Communication Theory & Strategy
- Integrated Communications Mix
- Digital Communications
- Managing a 360º Communication Plan & Related Budget
International Business Development
- Business Ethics & Sustainability/Circular Economy
- International Marketing
- Innovation Management
Research Methods & Fundamental Basis Skills
- Introduction to Academic Research Methodology in Marketing
- Marketing Research in Practice
SPECIALIZATION TRACKS
- Retail & Consumer Goods
- Account-based Marketing
Precio a consultar
Precio a consultar
Precio a consultar
Precio a consultar
7.500 €
IVA exento