Executive MBA in Sports Management

Executive MBA in Sports Management

UNIVERSIDAD EUROPEA

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Duración : 10 Meses

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Objetivos

Multi-sport events. Sports and exercise services (sport for all). Sports academies. Fitness/wellness chains. Clubs. Federations. Athlete representation. Sports equipment multinationals. Sports infrastructure multinationals. Multinationals which invest heavily in sports sponsorship.

A quién va dirigido

This Executive MBA is specially designed for professionals and executives who need to combine work and study. The objective of the Executive MBA in Sports Management is to train management professionals in the world of sports especially executives in the field of sports who wish to update their knowledge graduates and professionals from other fields of knowledge who wish to focus their professional careers on sports management or professional athletes who having retired from competition aspire to continue in the sports arena as managers.

Temario completo de este curso

MODULE I. GENERAL MANAGEMENT IN SPORTS COMPANIES

Economic Analysis of the Sports Industry

Strategic Planning. Analysis of Sports Environments and Competition

Business Management Models and Economic Aspects

MODULE II. ECONOMICS

Annual Accounts for Sports Clubs and Organizations

Planning and Control in Sports Organization Management

Financial Management

MODULE III. MARKETING AND COMMUNICATIONS

Strategic and Operational Marketing

Sponsorship in Sports

Audiovisual Rights

Sports and Society

Sports and the Media

MODULE IV. SPORTS VENUE MANAGEMENT AND OPERATION

Infrastructure Management within a Sports Entity

Production of Sporting Events

Quality and Incident Management

MODULE V. MANAGEMENT SKILLS AND HUMAN RESOURCES

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