Curso online
Duración : 10 Meses
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Objetivos
Multi-sport events. Sports and exercise services (sport for all). Sports academies. Fitness/wellness chains. Clubs. Federations. Athlete representation. Sports equipment multinationals. Sports infrastructure multinationals. Multinationals which invest heavily in sports sponsorship.
A quién va dirigido
This Master Executive MBA is specially designed for professionals and executives who need to combine work and study. The objective of the Executive MBA in Sports Management is to train management professionals in the world of sports especially executives in the field of sports who wish to update their knowledge graduates and professionals from other fields of knowledge who wish to focus their professional careers on sports management or professional athletes who having retired from competition aspire to continue in the sports arena as managers.
Temario completo de este curso
MODULE I. GENERAL MANAGEMENT IN SPORTS COMPANIES
Economic Analysis of the Sports Industry
Strategic Planning. Analysis of Sports Environments and Competition
Business Management Models and Economic Aspects
MODULE II. ECONOMICS
Annual Accounts for Sports Clubs and Organizations
Planning and Control in Sports Organization Management
Financial Management
MODULE III. MARKETING AND COMMUNICATIONS
Strategic and Operational Marketing
Sponsorship in Sports
Audiovisual Rights
Sports and Society
Sports and the Media
MODULE IV. SPORTS VENUE MANAGEMENT AND OPERATION
Infrastructure Management within a Sports Entity
Production of Sporting Events
Quality and Incident Management
MODULE V. MANAGEMENT SKILLS AND HUMAN RESOURCES