Postgrado presencial
Madrid
We live in a world of intensifying global relationships, one in which international business has become the key determinant of economic development and prosperity. This course is designed to give students a fundamental understanding of the environment in which international business operates and of the business practices required to compete successfully in global markets.
This course prepares students for the international marketplace and illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this course offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
This course relies heavily on the practical implementation of specific international management concepts. Realistic problems, together with comprehensive case studies form an integral part of the course.
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Fecha inicio
A quién va dirigido
Directors of companies' international operations Managers of companies' international operations Trading company staff Logistics professionals Banking and international finance professionals
Temario completo de este curso
INTRODUCTION TO INTERNATIONAL TRADE
1. Introduction – key questions and overview
2. Finance and Collection Risk Management
3. Contracts and Legal Aspects
4. Incoterms
5. Customs, Tax Management and Documentation
6. Logistics
7. Marketing
8. Summary and conclusions.
INTERNATIONAL BUSINESS & MANAGEMENT
1. An overview of the international environment
2. The international capital & financial environment
3. The international business management
4. International Humman Resources Management
INTERNATIONAL MARKETING
1. International Marketing: An Introduction
2. The Environment of International Markets
3. Assessing International Market Opportunities
4. Developing International Marketing Strategies
5. Managing our Way to a Better Future for All
6. Supplementary Material – Cases
INTERNATIONAL FINANCE
1. Financial markets and international banking
2. International trade & finance
3. International financial markets
FOREIGN TRADE ADVANCED NEGOTIATIONS TECHNIQUES
1. Introduction
2. Cultural Traits to Consider in an International Negotiation
3. Interest Based Negotiations
4. Advanced Negotiations
5. Anglo Saxon and Asian (China, India, Japan) Negotiation Strategies
6. Summary and Conclusions
7. Case Studies