Carrera universitaria presencial
Villaviciosa De Odon (Madrid)
Duración : 4 Años
The Bachelor’s Degree in Advertising, offered by Lectiva.com, is an official four-year programme at Universidad Europea that’s designed to train professionals to come up with original and imaginative responses to brands, professionals who are able to research and propose the strategic objectives that advertisers seek.
Emagister S.L. (responsable) tratará tus datos personales con la finalidad de gestionar el envío de solicitudes de información y comunicaciones promocionales de formación con tu consentimiento. Ejerce tus derechos de acceso, supresión, rectificación, limitación, portabilidad y otros, según se indica en nuestra política de privacidad.
Sedes
Localización
Fecha inicio
Objetivos
Students on the Advertising degree will have the knowledge and skills to be able to work in different areas within the field of advertising, commercial and corporate communication.
A quién va dirigido
This degree is for you if you want to learn to think creatively and master the most advanced technological tools in the advertising and communication industry.
Temario completo de este curso
FIRST YEAR
Communication Theory
History of Advertising
Advertising Ecosystem
Rhetoric and Oratory
Creative Thinking
Persuasive Communication
Marketing Fundamentals
Corporate Communication
Editing and Graphic Design
Audiovisual Technology
Photography and Visual Arts
SECOND YEAR
Work Processes in Advertising Agencies
Consumer Psycho-Sociology
Professional Legislation
Media, Supports and Formats
Editing and Graphic Design 2
Video Editing
Transmedia Storytelling
New Artistic Trends in Advertising
Brand Strategy
Advertising Strategy
Ethics and Professional Efficiency
THIRD YEAR
Social Research Methods
Influence and Relational Impact
3rd year (Specialization in Advertising Creativity)
Online Desing and Programming
Video Editing 2
Advertising Production (Digital, Audiovisual, Graphic)
Neurocreativity
Corporate Visual Identity
Copy
Art Direction
Creativity Lab
Innovation and Entrepreneurship
3rd year (Specialization in Advertising Strategy)
Neuromarketing
Digital Marketing
Communication Management
Events and Sponsorships
Big Data and Data Processing
Media Planning
Account Management
Strategy Lab I
FOURTH YEAR
Entrepreneurial Leadership
Final Degree Project
External internships
University Activities
4th year (Specialization in Advertising Creativity)
Advertising Photography
Usability Design (UX)
Video Post-Production
Infographics and Data Visualisation
Portfolio
Art Direction 2 (Packaging, Promotional and Direct)
Digital Creativity Lab
4th year (Specialization in Advertising Strategy)
Retail Marketing (Shopper Marketing)
Direct and Promotional Marketing
Live Communication (Event Organisation)
Public and Institutional Relations
Trend Research
Strategy Lab II
Media Lab
Digital Business Models