Bachelor's Degree in Marketing
UNIVERSIDAD EUROPEACarrera universitaria presencial
Villaviciosa De Odon (Madrid)
Precio a consultar
Duración : 4 Años
The degree in Marketing, offered by Lectiva.com, is a four-year programme, taught in English, that helps students acquire the knowledge, abilities and skills necessary to respond to the challenges that companies and institutions demand today.
Emagister S.L. (responsable) tratará tus datos personales con la finalidad de gestionar el envío de solicitudes de información y comunicaciones promocionales de formación con tu consentimiento. Ejerce tus derechos de acceso, supresión, rectificación, limitación, portabilidad y otros, según se indica en nuestra política de privacidad.
Sedes
Localización
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Objetivos
Discover the latest market trends and digital landscapes through our innovative Marketing program. Our comprehensive curriculum offers a fresh perspective on digital marketing, covering essential topics such as consumer behavior, value propositions, technological innovation, as well as business processes and communication.
A quién va dirigido
Perfect for you if you have a passion for understanding consumer behavior and want to explore cutting-edge digital marketing strategies. You like being creative and thinking logically at the same time and aspire to build a successful career in the dynamic world of marketing.
Requisitos
You can gain admission through the following routes: Baccalaureate: after completing the University Entrance Examination (EvAU), University Entrance Test (Selectividad/PAU)
Temario completo de este curso
Materia ECTS Tipo Idioma de impartición
Marketing Fundamentals 6 CORE English (en)
Social Media 6 COMPULSORY English (en)
Ethics and Professional Effectiveness 6 COMPULSORY English (en)
Management Technologies 6 CORE English (en)
Corporate Finance 6 CORE English (en)
Statistics & Big Data I 6 CORE English (en)
Consumer Behavior 6 CORE English (en)
Market Research I 6 CORE English (en)
Introduction to Economics 6 CORE English (en)
Global Business 6 CORE English (en)
SEGUNDO CURSO
Materia ECTS Tipo Idioma de impartición
Market Research II 6 CORE English (en)
Influence and Relational Impact 6 COMPULSORY English (en)
People Management 6 COMPULSORY English (en)
Creativity and Innovation 6 COMPULSORY English (en)
Market Intelligence (Business Intelligence) 6 COMPULSORY English (en)
Commercial Planning and Positioning 6 CORE English (en)
Digital Marketing I: Seo and Sem 6 COMPULSORY English (en)
Statistics & Big Data II 6 CORE English (en)
Web Content Development 6 COMPULSORY English (en)
English 6 COMPULSORY English (en)
Product and Brand Policy 6 CORE English (en)
TERCER CURSO
Materia ECTS Tipo Idioma de impartición
Digital Marketing II: Recruitment and Analytics 6 COMPULSORY English (en)
Accounting and Analysis of Financial Statements 6 COMPULSORY English (en)
Online Reputation Management 6 COMPULSORY English (en)
Business Analytics 6 COMPULSORY English (en)
Entrepreneurial Leadership 6 COMPULSORY English (en)
Logistics and Operations Management 6 COMPULSORY English (en)
Cost Accounting 6 COMPULSORY English (en)
Advertising and Multimedia 6 COMPULSORY English (en)
Sales Techniques Management 6 COMPULSORY English (en)
Distribution and Commercial Promotion 6 COMPULSORY English (en)
CUARTO CURSO
Materia ECTS Tipo Idioma de impartición
Web Analytics and Audience Analysis 6 COMPULSORY English (en)
Event Design and PR 6 COMPULSORY English (en)
Strategic Marketing 6 COMPULSORY English (en)
External Academic Internships I 6 EXTERNAL INTERNSHIPS English (en)
External Academic Internships II 6 EXTERNAL INTERNSHIPS English (en)
Marketing Planning 6 COMPULSORY English (en)
Commercial Simulation 6 COMPULSORY English (en)
Final Degree Project 6 FINAL DEGREE PROJECT English (en)
Management of Virtual Communities + Online Crisis Management Community Management + Crisis Management 6 ELECTIVE English (en)
Advertising and Communication Law 6 ELECTIVE English (en)
Consumer Marketing 6 ELECTIVE English (en)
Services Marketing 6 ELECTIVE English (en)
Experiential Marketing 6 COMPULSORY English (en)
Design, Development and Mobile Applications 6 ELECTIVE English (en)
Creation of Online Stores: Prestashop and Wordpress 6 ELECTIVE English (en)
Mobile Marketing and Geolocation 6 ELECTIVE English (en)
Digital Workshop 6 ELECTIVE English (en)
Media Planning 6 ELECTIVE English (en)
Innovation Management 6 ELECTIVE English (en)
Project Management 6 ELECTIVE English (en)
New Technologies Law 6 ELECTIVE English (en)
Business Planning and Decision Making 6 ELECTIVE English (en)
External Academic Internships III 6 ELECTIVE English (en)
Precio a consultar
9.900 €