Bachelor's Degree in Marketing
UNIVERSIDAD EUROPEACarrera universitaria presencial
Villaviciosa De Odon (Madrid)
Precio a consultar
Duración : 4 Años
The degree in Marketing, offered by Lectiva.com, is a four-year programme, taught in English, that helps students acquire the knowledge, abilities and skills necessary to respond to the challenges that companies and institutions demand today.
Emagister S.L. (responsable) tratará tus datos personales con la finalidad de gestionar el envío de solicitudes de información y comunicaciones promocionales de formación con tu consentimiento. Ejerce tus derechos de acceso, supresión, rectificación, limitación, portabilidad y otros, según se indica en nuestra política de privacidad.
Sedes
Localización
Fecha inicio
Objetivos
Discover the latest market trends and digital landscapes through our innovative Marketing program. Our comprehensive curriculum offers a fresh perspective on digital marketing, covering essential topics such as consumer behavior, value propositions, technological innovation, as well as business processes and communication.
A quién va dirigido
Perfect for you if you have a passion for understanding consumer behavior and want to explore cutting-edge digital marketing strategies. You like being creative and thinking logically at the same time and aspire to build a successful career in the dynamic world of marketing.
Temario completo de este curso
FIRST YEAR
Statistics
Economic Environment
Business Management
General Skills I. Efficiency in Personal and Professional Life
Marketing Communication I
Market Research I
Consumer Psycho-Sociology
Introduction to Marketing
Creative and Production Tools I
Comertial distribution
SECOND YEAR
General Skills II: Influence and Relational Impact
Finance for Marketing
Marketing Communication II
Commercial and Sales Management
Brand Strategy
Price Management
Product and Service Management
English
Comercial distribution II
Oral and Written Communication Skills
Creative and Production Tools II
THIRD YEAR
E-commerce
General Skills. Entrepreneurial Leadership
Digital Ecosystem
People Management
Neuromarketing
Data Engineering
Digital tools
Strategic management
Business Law
Business Simulation
FOURTH YEAR
International Marketing
New Marketing Trends: Experiential Marketing
Graduation project
Marketing Plan / Marketing Workshop
Internship I
Internship II
Internship III
Analytical Tools
Project Management
Creativity Laboratory
Strategic Management I
Strategic advertising planning
University Activities
Precio a consultar
9.900 €