Our Journalism programme at Vistula University will allow you to pursue one of two sub-majors: business journalism and social media journalism.
BUSINESS JOURNALISM

This is a unique programme, which is not available at other universities. It responds to the growing need to understand how the market and business operate. It is designed for journalists and professionals in the field of future communication, who want to develop their careers, especially in the areas of communication, marketing, promotion, and advertising, both in the private and public sectors.
During the under-graduate studies in the field of business journalism at Vistula University, you will discover journalism workshop and communication tools and channels. You will learn how to effectively use them in brand management, how to build a company’s communication strategy, and create its image. You will master the art of storytelling, or narrative marketing. You will get to know how to adapt the message to selected audiences, how to use the media, and how to co-operate with them. You will gain competences that will boost your career in many areas.
List of classes in the business journalism sub-major

• Information and communication technologies in business;
• Public Relations and integrated marketing communication;
• Brand management and storytelling;
• Content marketing;
• Corporate communication;
• Design and management of corporate media;
• Workshop – web design;
• Workshop – conducting interviews;
• Workshop – press photography;
• Workshop – journalistic forms and genres

SOCIAL MEDIA JOURNALISM

This is a special programme, designed for people interested in broadly understood communication through social media, which have become powerful media and business tools. Their dynamic development caused a real explosion of new, interesting activities and careers.
The Social Media Journalism Programme at Vistula University responds to the growing demand for professional social media managers. In the course, you will find out how the production, distribution, and use of information through social platforms, shapes our lives. You will learn visual communication and production techniques, along with digital content editing. You will get to know how to create social media content and manage website traffic.
You will study how to use multimedia and mobile media for the purposes of advertising, public relations, film or television. You will learn the principles of designing and running a website, blog, or company profile on Facebook, Instagram, and Twitter. You will also gain the knowledge how to optimise content on the Internet.
You will develop the competences of the future, which will allow you to fulfill yourself in the field that you have chosen.
List of classes in the social media journalism sub-major

• Communication in social media;
• Content on social media;
• Production of social media;
• Advertising and branding in social media;
• Campaigns in social media;
• Social media strategies;
• Journalism workshop – web design;
• Workshop – conducting interviews;
• Workshop – press photography;
• Workshop – journalistic forms and genres.