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Degree in Marketing and Market Research

Degree in Marketing and Market Research

Universidad de Zaragoza

Curso presencial

Zaragoza


Precio a consultar

Duración : 4 Años

The course coordinator is the key figure for any query, clarification or problem that may arise during the academic year. The coordinator is in regular contact with the students and their representatives and provides support and set up the necessary actions to support the student’s learning process. In all degree courses, per the directives of the Academic Guidance Programmes at the University of Zaragoza, each student is assigned an individual lecturer-tutor, who will be responsible for offering the student academic advice on aspects related to the student’s integration and adaptation to the work expected to be completed in each degree. The academic tutor will also provide advice on the most suitable academic options as well as guidance on the student’s personal or professional academic interests, the resources and services available to them at the University and on the general workings of the University in its administrative and academic facets and for participation in its governing structures.

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Localización

Fecha inicio

Zaragoza

Requisitos

In order for a new student to join the official university degree courses, at least one of the following requirements need to be met: Hold the 'Bachillerato' (VIth form) qualification and pass the 'Bachillerato' Evaluation for University Access (EvAU) or an equivalent exam Hold an Advanced Diploma in Vocational Training, Advanced Diploma in Visual Arts, Advanced Diploma in Sports, or similar qualifications

Temario completo de este curso

Degree in Marketing and Market Research
  • Essences of Management
  • Financial accounting I
  • Mathematics I
  • Principles of Marketing
  • Introduction to Law
  • Economic History and World Economy
  • Financial accounting II
  • Microeconomics I
  • Mathematics II
  • Statistics I
  • Statistics II
  • Business Taxation
  • Macroeconomics I
  • Microeconomics II
  • Organization and Management
  • Financial Valuation
  • Spanish Economy
  • Financial Statements
  • Introduction to Marketing Research
  • Macroeconomics II
  • Market Research I
  • Data Analysis and Multivariate Techniques
  • Consumer Behaviour
  • Consumer Sociology
  • Product and Brand Management
  • Market Research II
  • Commercial Distribution Management
  • Commercial Prices Management
  • Commercial Communication Management
  • Econometrics
  • Modern Language: English B1
  • Modern Language: French B1
  • Modern Language: German B1
  • Modern Language: Italian B1
  • Modern Language Portuguese B1
  • Internships
  • Strategic Marketing
  • Corporate Communication
  • Sales Management
  • Service Marketing
  • Public and Non for profit Marketing
  • Marketing and CSR
  • e-Marketing
  • ICT for Marketing
  • Sociological Techniques for Business Negotiation
  • International Trade Policy
  • Business Internationalization Planning
  • Business Growth Strategies
  • Quantitative Models for Marketing
  • Internships I
  • Foreign Language for Marketing (French)
  • Foreign Language for Marketing (German)
  • Marketing planning
  • Team Management
  • Undergraduate Dissertation
  • Commercial Simulation
  • International Marketing
  • ICT and Databases
  • Innovation Management
  • Foreign Language for Marketing (English)
  • Internships II
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