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Fashion Merchandising

Fashion Merchandising

LaSalle College

Curso presencial

Montréal (Canadá)

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Duración : 45 Semanas

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• Be 19 years of age or High School graduate; • Working knowledge of the English language; • Passionate about fashion and trends; • Have an Interview with an Admissions Representative

Temario completo de este curso

Program Objectives

  • Produce professional visual displays of fashion products.
  • Develop, analyze and implement effective marketing strategies.
  • Learn how to use Adobe Illustrator, Photoshop and Web Design.
  • Forecast styles and trends.
  • Evaluate target market needs.
  • Buy, sell, promote and distribute fashion products.
  • Plan, manage and promote a fashion show.
  • Manage an operating budget.

Program Curriculum

Semester 1

  • Computer Techniques for Fashion
  • Fashion Marketing
  • Fashion History
  • Textiles and Fabrics
  • Public Relations and Event Planning

Semester 2

  • Fashion Styling
  • Accounting for the Fashion Industry
  • Fashion Show Production
  • Fashion Product Buying
  • Fashion Technology

Semester 3

  • Import/ Export Distribution
  • Fashion Budget Planning
  • Sales Management
  • Consumer Behavior
  • Analysis of Trends
  • Professional Development
  • Digital Portfolio
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