Summer School - Digital Business Models & Innovation
CETT-UBCurso presencial
Barcelona
2001-3000 €
Duración : 4 Semanas
“We are not living an Era of change but a change of Era”.
A new social paradigm defines the lines of action in the way we are doing business in the XXI century. The appearance of disruptive technology as World Wide Web or Mobile technology has broken the old structures of industrial economy created 200 years ago. The new paradigm demands a revolution in the way of doing business.
The speed of change and growth of technology make us move towards an “always in Beta” world where the most demanded skills in the labor market will be the capacity of change and digital innovation.
The program aims to help students develop the key skills to transform and adapt business to the digital era.
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Sedes
Localización
Fecha inicio
Objetivos
- Understand the new reality of Digital Economy. - Develop and create new Digital Business Models and projects. - Study and analyze the main actors in the digital ecosystem: Entrepreneur, Digital companies and Investors. - Learn how to generate systems of innovation inside and outside the companies. - Know, understand and apply Innovation Tools: Design Thinking, LEGO Serious Play, etc. - Ideate, create and develop an innovation project.
A quién va dirigido
- Undergraduate Students, Graduate Students or Young Professionals
Requisitos
- Undergraduate Students, Graduate Students or Young Professionals - Language Skills: Level of English - Intermediate (B1-B2)
Temario completo de este curso
- System, companies and people: evolution in Digital Era.
- Digital business structures: from vertical model to Co-creation Model.
- Entrepreneurship as a way of Management.
- Intra-entrepreneurship environments inside companies.
- Digital Entrepreneurship Project Management Tools.
- Digital Marketing.
- Communication and pitching skills: The art of telling stories.
- Investment ecosystem.
- Change of paradigm: the main difference between evolution and disruption.
- Design Thinking Process.
- LEGO Serious Play.
- Incubators and accelerators: How to create an innovation ecosystem.
- Holacracy: Structures and Leadership for innovation.
Precio a consultar
3.450 €
2.460 € 1.895 €
Precio a consultar
1.950 €