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MBA - Communication & Public Relations

MBA - Communication & Public Relations

EU Business School

Curso online


más de 9000€
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Objetivos

The topics covered in this major include structuring public relations campaigns, ethics, media strategy and planning, organizational communication and oration in a variety of contexts.

Requisitos

Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.

Temario completo de este curso

TERM I
  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Industrial Visits and Guest Lectures

TERM II
  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Communication Skills (seminar)
  • Job Career Planning (seminar)
  • Industrial Visits and Guest Lectures

TERM III
  • Public Speaking & Public Communication
  • Public Relations
  • Organizational Communication
  • Mass Media Strategy, Planning & Media Law
  • Practical Applications in Public Relations

MANAGEMENT RESEARCH METHODS & DISSERTATION
  • Management Research Methods Module
  • Dissertation
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