Professional Diploma in Digital Marketing & Inbound Marketing
IM DIGITAL BUSINESS SCHOOLCurso online
900 €
Duración : 3 Meses
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A quién va dirigido
You will learn to develop an inbound strategy from scratch and give the necessary guidelines to the technical team to achieve the objectives specific to the Marketing plan.
Temario completo de este curso
- TOPIC 1 Current context panorama • Marketing 3.0 • The revolution of new technologies • Infoxication • The new advertising scenario
- TOPIC 2 From traditional marketing to digital marketing • The evolution of marketing • Marketing theory • The new approach to marketing: from the product to the consumer • The influence of the Internet on marketing • Blended marketing • Transparency marketing
- TOPIC 3 The digital marketing plan • The 4 marketing objectives • Current sales dynamics • Business models on the Internet • Marketing channels • Marketing plan and integration with the offline plan • Internal analysis • External analysis • The SWOT matrix • Basic strategies • Implementation and action plan • Monitoring and control of the plan
- TOPIC 4 The Marketing Mix • The integrated marketing mix with the digital mix • Communities on the Internet and Engagement • Content marketing, virality and social technologies • Constructing a web 3.0 • Thinking in mobile marketing
- TOPIC 5 Introduction to Inbound Marketing • History and evolution of inbound marketing • The digital mix and the 4 objectives of digital marketing • Benefits of inbound marketing • The content in inbound marketing • New sales model: Socially Facilitated Sales
3.200 € 994 €
10.500 € 1.950 €
2.200 € 1.695 €
Precio a consultar
2.480 € 620 €