Professional Diploma in Social Media & Community Management
IM DIGITAL BUSINESS SCHOOLCurso online
900 €
Duración : 3 Meses
Any company looking to reinforce their brand through Social Media (Facebook,Twitter, etc.) must know that there is hard work behind the scenes. This implies one or two employees to create and manage
the social accounts, who know how to deal with potential clients on a daily basis, and how to write and communicate properly. And of course, always keeping in mind the company’s objectives and guidelines.
Emagister S.L. (responsable) tratará tus datos personales con la finalidad de gestionar el envío de solicitudes de información y comunicaciones promocionales de formación con tu consentimiento. Ejerce tus derechos de acceso, supresión, rectificación, limitación, portabilidad y otros, según se indica en nuestra política de privacidad.
Objetivos
· Control and boost the social media of a brand. · Monitor the digital reputation of a brand and take advantage of the relationship with communities. · Master the times of action in the day to day and planning. · Acquire optimisation skills from each medium. · Customise communication strategies towards a target audience.
Temario completo de este curso
TOPIC 2 Social Media • Definition of Social Media • Objectives of being on social media • Profiles of Internet users
TOPIC 3 Social platforms
TOPIC 4 Community Manager • The profile and functions of the CM • Responsibilities of the CM • Roles of the CM • Relationship of the CM with the company • CM deontology • Communication with the community • Preparation of budgets
TOPIC 5 Social networks and their strategic use • Facebook • Twitter • Instagram • Snapchat • LinkedIn • YouTube • Periscope • Pinterest • Blog
TOPIC 6 Management and digital reputation • What is digital reputation? • How it is managed: monitoring • General tools and by platform • Reputation report • Brand audit • Action protocol and customer service
TOPIC 7 Strategy • The company • Study of the product or service • Objectives • Target • Message • Action plan
TOPIC 8 Content and daily management • Importance of search engines • SEO in content • Type of content • New content in Social Media • Legal terms • Workflow of a CM • Best free image banks • Excel templates
TOPIC 9 Social Ads • Introduction to social ads • Facebook Ads • Instagram Ads • Linkedin Ads • Twitter Ads • Snapchat Ads
950 €
1.500 € 375 €
1.500 €
10.500 € 1.950 €
2.250 € 1.700 €