MBA – Master semipresencial in Business Administration
UNISEB. - Instituto Superior Europeo de BarcelonaCurso semipresencial
Madrid
10.145 € 4.343 €
Duración : 9 Meses
The MBA – Master in Business Administration and Management provides comprehensive training in marketing, finance, human resources, procurement, and all other key areas of business, with a particular focus on communication and talent management. The program equips students with the skills to design and implement successful strategies tailored to the specific needs of each organization, ensuring thorough oversight throughout planning, execution, and evaluation.
With the knowledge gained from this MBA, combined with the student's prior work experience, a functional director of an SME can progress to become a general manager or a functional director of a larger company. Similarly, someone in a mid-level role—such as a Product Manager—could advance to become a Marketing Director or take on a leadership position within an SME.
By studying at UNISEB, you will benefit from expert guidance and tutoring, along with a proven learning methodology designed to support your professional success.
Emagister S.L. (responsable) tratará tus datos personales con la finalidad de gestionar el envío de solicitudes de información y comunicaciones promocionales de formación con tu consentimiento. Ejerce tus derechos de acceso, supresión, rectificación, limitación, portabilidad y otros, según se indica en nuestra política de privacidad.
Sedes
Localización
Fecha inicio
Objetivos
The MBA – Master in Business Administration and Management is designed for: • To enable the student to formulate, implement and evaluate successful business strategies, adapted to the specific needs of each organization. • To develop competencies for the effective leadership and management of teams, with special emphasis on leadership, motivation and organizational communication. • To prepare students to assume positions of greater responsibility within their professional career, whether as general director, functional director or manager of an SME or large company. • Promote informed decision making, process control and continuous improvement in business management. • To offer quality training support through expert tutors to ensure the student's academic and professional progress. • To improve the employability and professional projection of the student in national and international business environments.
A quién va dirigido
The MBA – Master in Business Administration and Management is designed for: • Entrepreneurs who want to learn how to leverage digital marketing and e-commerce to grow their online businesses. • E-commerce and marketing managers seeking to enhance their skills in online store operations and management. • Recent college graduates looking to specialize in digital marketing and e-commerce to advance their careers. • Professionals in related fields such as sales, advertising, public relations, and communications who want to develop digital marketing and e-commerce skills to broaden their knowledge and career opportunities.
Requisitos
In order to be admitted to any of our Master's programs, applicants must meet the following requirements: • Hold a Bachelor's Degree, Degree in Architecture, Higher or Technical Engineering, or an equivalent qualification. • Be currently pursuing a university degree or other higher education program. • Be a working profesional with demonstrated career potential. If you do not meet any of the above conditions, please contact the school and the admissions department will evaluate your individual case.
Temario completo de este curso
MODULE 1. BUSINESS PLAN
Topic 1. Vision, mission and values
Topic 2. Strategic plan
Topic 3. Business model
Topic 4. Strategic analysis
Topic 5. Monitoring the strategic plan
MODULE 2. FINANCIAL ACCOUNTING
Topic 1. The Balance Sheet
Topic 2. The profit and loss statement
Topic 3. Cash flow statements
Topic 4. Journal entries
Topic 5. Advanced accounting
Topic 6. Taxes
MODULE 3. PEOPLE MANAGEMENT
Topic 1. Human Resources Management
Topic 2. The Power of Communication
Topic 3. Sector Analysis
Topic 4. Management and Ethics
Topic 5. Adaptability of the Human Factor
MODULE 4. MARKETING FUNDAMENTALS
Topic 1. From Consumer to User
Topic 2. Branding
Topic 3. Target Audience
Topic 4. Customer Journey
Topic 5. Direct and Indirect Marketing
MODULE 5. TEAM ORGANIZATION
Topic 1. The Impact of Companies
Topic 2. Organisational Behaviour
Topic 3. Team Dynamics
Topic 4. International People Management
Topic 5. The Future of Work
MODULE 6. MARKETING PLAN
Topic 1. The Marketing Plan
Topic 2. Marketing Mix
Topic 3. Market Research
Topic 4. Marketing Strategies
Topic 5. Operational Marketing
Topic 6. Offline vs. Online
Topic 7. Pricing
MODULE 7. OPERATIONS PLANNING AND MANAGEMENT
Topic 1. Business strategy
Topic 2. Operations management
Topic 3. Demand planning and control
Topic 4. Product Design and Development
Topic 5. Capacity planning and control in operations systems
Topic 6. Quality management
Topic 7. Operations planning and control
Topic 8. The human factor in operations management
MODULE 8. PROJECT MANAGEMENT
Topic 1. Project management fundamentals
Topic 2. Team management
Topic 3. Resource management
Topic 4. Tools for agile project management
MODULE 9. SUPPLY CHAIN
Topic 1. Value chain vs. supply chain
Topic 2. Purchasing strategy
Topic 3. Inventory management
Topic 4. Distribution and transportation models
Topic 5. Reverse logistics
Topic 6. FBA - Fulfillment by Amazon
Topic 7. Keys to the value chain
MODULE 10. BUSINESS INTERNATIONALIZATION
Topic 1. Introduction to Internationalization
Topic 2. Advantages and Risks of Internationalization
Topic 3. Global Environment and Influencing Factors
Topic 4. Drivers of the Future
Topic 5. Information and resources for internationalization
Topic 6. Tools for the analysis of the international environment
Topic 7. Strategic analysis for internationalization
Topic 8. International company diagnosis
Topic 9. Selection of internationalization strategies
Topic 10. Formulation of the international strategy
Topic 11. Met hods of entering international markets
Topic 12. International marketing plan
Topic 13. Promotion and loyalty in new markets
Topic 14. Organization of the export sales department
MODULE 11. CORPORATE COMMUNICATION MANAGEMENT
Topic 1. Key concepts of internal communication
Topic 2. Communication tools and processes
Topic 3. Purpose of internal communication
Topic 4. Development of an internal communication plan
Topic 5. Main challenges and opportunities
Topic 6. Interpersonal communication in the business environment
Topic 7. Components of non-verbal communication
Topic 8. Origin and spread of rumors
Topic 9. Impact of rumors on the organization
Topic 10. Rumor management strategies
Topic 11. Adaptating internal communication to remote work
Topic 12. Digital tools for remote communication
Topic 13. Difficulties and challenges of remote communication
Topic 14. Metrics and evaluation of communication effectiveness
Topic 15. Case studies and best practices
Topic 16. Fundamentals of external communication
Topic 17. Corporate identity and image
Topic 18. Keys to effective communication
Topic 19. Communication for organisational success
Topic 20. External and internal communication
Topic 21. Main trends in communication
Topic 22. Innovative communication channels and formats
Topic 23. Communication tools in times of crisis
Topic 24. Crisis management strategies
Topic 25. Benefits of proactive management
MODULE 12. NEW VENTURE CREATION
Topic 1. Definition of Entrepreneurship and Entrepreneur Profile
Topic 2. Preparation of the Business Plan
Topic 3. Initial Financial Analysis
Topic 4. Initial Operational Decisions
Topic 5. Corporate Forms and Legal Incorporation
Topic 6. Operational Business Organization
Topic 7. Financial Decisions by Stage of Business
Topic 8. Basic Resource Budget
Topic 9. Treasury Budget
Topic 10. Complementary Sources of Financing
Topic 11. Introduction to Financial KPI's
Topic 12. Financial Planning for the Entrepreneur
Topic 13. Specific Indicators for Entrepreneurship
Topic 14. Feasibility Analysis and Follow-up
Topic 15. Control and Decision Making Tools
Topic 16. Financial Partner and Seed Capital
Topic 17. Venture Capital
Topic 18. Financial Entities
Topic 19. Public Funds
Topic 20. Account Management
Topic 21. Reasons, Strategies and Key Aspects of Exit
Topic 22. Liquidation and Closure of the Company
Topic 23. Sale or Transfer to a Third Party
Topic 24. Exit to the Financial Market
Topic 25. Final Balance and Lessons Learned
MODULE 13. SOCIOECONOMIC ENVIRONMENT
Topic 1. Introduction to the Economic Environment
Topic 2. Wealth Distribution and country characteristics
Topic 3. Historical Evolution of the Economic Environment
Topic 4. Economic Agents and Transactions
Topic 5. Price and quantity determination in a free market
Topic 6. Market Competition
Topic 7. Critical analysis of market competitiveness
Topic 8. Business cycles and national accounting
Topic 9. Importance of national accounting
Topic 10. Main economic macromagnitudes
Topic 11. Labor market
Topic 12. Balance of payments and exchange rates
Topic 15. Cryptocurrencies and new economic technologies
Topic 16. Critical evaluation of economic policies
Topic 17. World Economic Scenario
Topic 18. Currents of economic thought
Topic 19. Current economic trends
Topic 20. Future challenges of economic science
MODULE 14. DIGITAL TRANSFORMATION LEADERSHIP
Topic 1. The New Elements of Digital Transformation
Topic 2. IESE Penteo study on Digital Transformation
Topic 3. The role of digital transformation in the human resources of companies
Topic 4. Digital Transformation success stories
Topic 5. The evolution of Digital Transformation
Topic 6. Fundamental components of Digital Transformation
Topic 7. Successful stories in Digital Transformation
Topic 8. Challenges and solutions in the Digital Transformation: Technical and organisational challenges
Topic 9. Recommendations for a successful Digital Transformation
Topic 10. Sustainable Digitalization: Tips for Green Businesses
Topic 11. Impact of Frontier Technologies and Global Inequalities
Topic 12. The Empathy Map
Topic 13. Fundamentals of Digital Transformation
Topic 14. Digital Competencies in Spanish companies
Topic 15. Digital Spain and the recovery, transformation and resilience plan
Topic 16. Digital Transformation Strategies and Scope
Topic 17. Tools and centers for Digital Competences
Topic 18. Leadership in Digital Transformation
Topic 19. Innovation and Process Transformation
Topic 20. Business Intelligence (BI)
Topic 21. Current Trends in Business Intelligence and Big Data
Topic 22. Implementing Business Intelligence Systems
Topic 23. Cognitive systems and cognitive technologies
Topic 24. Decision support with BI
Topic 25. Future of Business Intelligence and Digital Transformation
Topic 26. Strategic benefits of predictive analytics
Topic 27. Organisational Intelligence
Topic 28. Strategies to improve business decision-making
Topic 29. Cybersecurity challenges
Topic 30. Adaptation of privacy policies to the GDPR
Topic 31. Future privacy rules for a digital EU
Topic 32. Good practices in cybersecurity
Topic 33. Information security and e-trust in Spanish households
Topic 34. Trends and awareness in cybersecurity
3.595 € 2.655 €
15.500 € 6.975 €
10.000 € 4.500 €
IVA exento
3.600 € 1.800 €
6001-7000 €