– Providing an introduction to the different stages of a design and visual communication project geared towards visual identity systems. – Working with different representation techniques, making models (dummies), drawing up quotes and understanding how to manage, produce and implement a project. – Exploring new design criteria based on a case study and other project methodologies (visual design thinking) and analysing the different ideas students come up with to solve the same problem within a specific project. – Learning about the materials, tools, strategies, techniques and technology linked to Graphic Design and Visual Communication. – Developing creative concepts and the ability to think up aesthetically pleasing, functional and effective design and communication solutions for branding projects. – Building up the skills needed to present a good professional project. – Interpreting trends and keeping up with technological and innovative breakthroughs.