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Master in Advanced Design Management, Strategy and Entrepreneurship

Master in Advanced Design Management, Strategy and Entrepreneurship

ELISAVA Escuela Universitaria de Diseño e Ingeniería de Barcelona

Máster presencial

Barcelona


12.950
IVA exento

Duración : 2 Semestres

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Sedes

Localización

Fecha inicio

Barcelona
Septiembre 2022

Objetivos

This programme has the main goal of providing (within a design + management perspective) with the necessary tools in order to navigate the new exchange dynamics for the production and distribution of products and services. To generate interdisciplinary synergies that provide participants with the knowledge for developing new projects and for optimising those that already exist. The programme must train in the knowledge and application of design management working methodologies that are adapted to the new business, social, and geographic scenarios of today’s world. It must also provide its participants with a wide knowledge of the strategies and the several ways of approaching design management from the aspects of Strategy and Entrepreneurship.

A quién va dirigido

Entrepreneurs, Intrapreneurs, Independent Professionals, Creative Industries, Professionals, Designers, Managers; social entrepreneurs, start Up leaders and commerce oriented enthusiasts.

Temario completo de este curso

  • MODULE 1 GLOBAL OVERVIEW (October, November & December)

The main objective of the first module is to introduce you all the concepts that are going to be developed during the whole Master and to understand how the current changing environment offers multiple windows of opportunities. At the end of this module, you will have to create a team and decide the challenge you will focus on during the next months.

  • MODULE 2 CONCEPTUALIZATION (January)

During this module, you will be trained in different creative tools and design methodologies to generate ideas/concepts to your challenge and validate their desirability.

  • MODULE 3 BUSINESS MODEL DESIGN (February)

The main objective is to understand how to construct a viable and scalable business model. You will learn how to combine the different existing business model patterns to design a solid business model.

  • MODULE 4 VALIDATION THROUGH EXPERIMENTATION (March)

During this module, you will learn how to validate or invalidate your assumptions to make the right decisions while reducing risk and uncertainty. You will learn how to identify the critical hypothesis to test, how to design the right experiments and how to extract relevant validated learnings about the desirability, feasibility and viability of your business model.

  • MODULE 5 GO TO MARKET (April & May)

The main objectives of this module are to understand how to scale and commercialize your solution in the market while delivering a great experience to customers/users. Furthermore, you will acquire the essential financial abilities to deal and convince potential investors to get the needed funding.

  • MODULE 6 BUSINESS PLAN (June)

During this module, you will summarize all the teamwork done in a business plan prepared to present in a final pitch to potential investors.

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