Brands are created to give consistency and coherence to the communication of a product and, hopefully, to last and survive. But how can they adapt even when they are forced to evolve and question their core values?

The Master Beyond Branding degree is a forward-thinking one-year programme exploring how brands and conceptualisation behave nowadays, analysing the current landscape of brand communication, and studying how global changes have influenced brands aesthetics and business models.

We believe branding has evolved far past logos and brand manuals due to the heavy influence of technology shifts and the Internet in the last 20 years—new forms of complexity in communicating them demand novel responses on those responsible for doing so. Contemporary corporate identities must adapt to a never before seen range of audiences, formats, devices and narratives.

Follow the link on this Lectiva.com page to request more information.