• Challenges

Our students will develop thought-provoking concepts that defy the packaging industry with the guide of outstanding design professionals from different fields.
They will be encouraged to look for game-changing ideas that challenge the status quo.
Disruptive packaging design.Ephemeral packaging design.Hybrid product/packaging.Local packaging design.

• Projects

Students will work hands-on under the guidance of professional experts to translate new ideas and disrupt the established categories in the world of packaging.
They will tackle projects from a fresh perspective putting people (not the market) at the centre, creating new meaningful relationships between citizens and products, and building new paradigms around waste.
Sensorial packaging.Emotional packaging.Redefining luxury packaging. Ways of seeing packaging. Enhanced packaging.

• Workshops

Live practical learning experiences to question and expand the discipline with specialists and renowned professionals.
Ready-made packaging.Performance packaging.Edible Packaging.

• Perspectives

We will aim to guide students towards building projects and challenges on solid ground.
Theoretical classes will be the starting point to shape opinions, standpoints and choices for the foundations of the ideas that will change the world (of packaging).
Understanding (de)growth.Sustainability, materials and innovation.Materials for packaging.Industry 4.0.Designing from the self.

• Guests & knowledge capsules

A series of short presentations focused on a diverse range of subjects and topics related to the world of packaging, and its surroundings will expand the students’ vision of design and enable unexpected connections.