Máster presencial
Barcelona
Duración : 10 Meses
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Objetivos
The Master in Digital Marketing & E-Commerce at EAE Business School aims to equip professionals with comprehensive expertise in the digital marketing ecosystem, enabling them to design and implement effective online communication, commercialization, customer acquisition, and loyalty strategies. These objectives are designed to prepare students to navigate and excel in the evolving digital landscape, ensuring they can effectively meet market needs.
A quién va dirigido
The Master in Digital Marketing & E-Commerce at EAE Business School is designed for individuals aiming to deepen their expertise in digital marketing and e-commerce. The program primarily targets: Professionals: Managers and executives in marketing, operations, or business sectors seeking to update their knowledge and effectively integrate digital strategies into their daily operations. Graduates: Individuals holding degrees in fields such as Marketing, Advertising, Communication, Business Administration, Engineering, Law, or Humanities who wish to specialize in digital marketing and e-commerce. Experienced Individuals: Candidates with over two years of professional experience in the business environment, even if their academic background differs from the aforementioned areas. This diverse target audience ensures a rich learning environment, blending various perspectives and experiences in the digital marketing realm.
Requisitos
To gain admission to the Master in Digital Marketing & E-Commerce at EAE Business School, applicants are required to undergo a structured admission process designed to assess their academic and professional suitability for the program. ADMISSION PROCESS Admission Application: Complete and submit the admission application form, providing detailed academic and professional information. An Admissions Advisor will be assigned to guide the candidate through the process. Personal Interview: Participate in a scheduled personal interview. The interview will evaluate the candidate's curriculum vitae (CV) and their interest in the program. Verification of academic and professional requirements will be conducted during this stage. Submission of Documentation: Provide the following documents: - Curriculum Vitae (CV). - Academic records and university degree certificates. - Motivation letter expressing the candidate's reasons for pursuing the program. - Academic and/or professional recommendation letters. - Language proficiency certification, if required for the program. - Admission test results, if applicable. Evaluation: The Admissions Committee will review the complete application dossier. A decision will be made regarding the candidate's admission status. Admission Decision: Candidates will be informed of the committee's decision. Admitted students will receive information necessary for enrollment. This comprehensive process ensures that applicants are well-suited for the program and prepared to excel in the field of digital marketing and e-commerce.
Temario completo de este curso
SYLLABUS:
1. Online Marketing and Advertising Strategy
Introduction to Online Marketing and Innovation: Fundamentals of digital marketing, analytical techniques, and innovation processes.
Processes and Methodologies: Design Thinking, Lean Startup, Agile: Exploration of innovative methodologies to foster creativity and efficiency.
Digital Advertising: Strategies and tools for display advertising, programmatic buying, and mobile advertising.
Design and Web Usability: Principles of effective web and mobile design to enhance user experience.
2. Positioning, Social, and Analytics Strategy
Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Techniques to improve search engine rankings and manage paid search campaigns.
Social Media Marketing: Development and execution of social media strategies to engage audiences.
3. E-Commerce
Dimensions of E-Commerce: Understanding various e-commerce models and customer profiles.
E-Mail Marketing and Affiliation Marketing: Strategies for email campaigns and affiliate marketing programs.
4. E-Commerce Global Management
Creation of E-Commerce Platforms: Development and management of e-commerce sites using platforms like WordPress.
Relational Marketing and Logistics: Customer relationship management and logistics in e-commerce.
5. Digital Business
Digital Analytics: Utilizing web and e-commerce analytics to drive decision-making.
Digital Business Plan: Crafting comprehensive business plans for digital enterprises.
6. Final Master Thesis