A sample of the program courses:
MDMDT101 Digital Marketing Strategies (3 CH/4 ECTS):
Digital technologies have changed how marketing departments operate and perform workflow processes today. The rapid changes in these technologies, often as a result of shorter lifecycles, means that marketers face a constant proliferation of social media channels and new ways of understanding what motivates consumers to visit, click, and buy, all of which can be measured by digital planning tools. Students will learn the essential elements required employ a successful digital marketing strategy and discover how that strategy fits into an overall marketing plan. This course provides the necessary knowledge for developing strategic digital marketing plans and campaigns.
MDMDT102 Marketing Web Analytics & Metrics (3 CH/4 ECTS)
Effective data analysis is key to business success in the contemporary world. It allows companies to better understand their customers’ interests and habits in order to fulfill their needs, particularly when performing online transactions. This course will examine how to gather and analyze data to optimize digital campaigns and explain the role of web analytics within the digital marketing landscape. Students explore the consumer journey and learn to apply web analytics tools and technologies to monitor performance of web-based marketing activities.
MDMDT103 Automation, Search Engine & Conversion (3 CH/4 ECTS)
Positioning on search engines is an important consideration for company or brand visibility. From generating keywords to developing targeted content that can lead to findability via optimized search results, companies compete for better visibility according to their potential customers’ requirements. This course provides an introduction to Search Engine Optimization (SEO) for marketing and includes the latest techniques for evaluating Search Engine Marketing activities, helping students understand how to successfully promote products through search engine channels.