Máster presencial
Villaviciosa De Odon (Madrid)
Duración : 9 Meses
The Master’s Degree in International Trade and Economic Relations (MUCREI) is designed to train you to understand and master the instruments used in foreign trade and in global business strategies, while at the same time delving into political, economic, and geo-strategic principles and the keys to corporate diplomacy that allow companies to successfully access the most attractive markets on a global level. You'll study specific management modules, where key aspects such as international finance, management and negotiation skills, global marketing and geo-strategic analysis are explored.
Emagister S.L. (responsable) tratará tus datos personales con la finalidad de gestionar el envío de solicitudes de información y comunicaciones promocionales de formación con tu consentimiento. Ejerce tus derechos de acceso, supresión, rectificación, limitación, portabilidad y otros, según se indica en nuestra política de privacidad.
Sedes
Localización
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Temario completo de este curso
Module I. Strategic Marketing (6 ECTS credits)
Marketing within the organisation.
New trends, methodologies and tools.
Strategic planning.
Market segmentation.
Omnichannel strategy as a key factor in marketing (online and offline).
Automation of marketing campaigns and designing the customer journey.
Module II. Neuromarketing and consumer behaviour (6 ECTS credits)
Commercial and market research.