Designed for professionals and graduates interested in modern marketing, this program provides the knowledge and practical skills needed to succeed in today's dynamic business environment. Students explore contemporary marketing strategies, consumer behavior, digital marketing and data-driven decision-making to understand how effective marketing contributes to business success.
Lectiva.com adds EU Business School's Master in Marketing, offering a flexible program taught entirely in English. The curriculum combines strategic, analytical and operational marketing concepts, preparing students to develop innovative solutions and respond to the evolving needs of global markets.
Throughout the program, students strengthen their ability to create marketing strategies, understand target audiences and leverage digital tools, including social media, to drive business growth and competitive advantage.
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Sedes
Localización
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Objetivos
From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
Requisitos
Admission Requirements:* 1 certified copy of bachelor's degree and transcripts Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale A satisfactory score on the GMAT or GRE An interview with the academic dean * Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis.
Temario completo de este curso
TERM 1
- Marketing for International business
- Understanding Consumer and Customer markets
- Winning strategies for market entry
- Tools for success
- Business Inmersion Week
TERM 2
- Strategic Marketing
- Data-driven marketing: the power of Analytics
- Strategic development for business success
- Developing a Leadership edge
- Business Inmersion Week
TERM 3
- B2B Marketing
- Digital Marketing
- New Product development for Growth
- Building Successful Teams
- Business Inmersion Week
Graduation Requirements
- Final Capstone Project
13.500 € 8.100 €
Precio a consultar
15.210 €
Precio a consultar