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Master of Science in Luxury Brand Management and Guest Experience

Master of Science in Luxury Brand Management and Guest Experience

Glion Institute Of Higher Education

Máster presencial

Glion-sur-Montreux (Suiza)


más de 9000€

Duración : 3 Semestres

This program will provide future

managers with the business and soft

skills they need to be a successful

leader in luxury companies. You will

acquire a service-oriented culture and

will be able to design, organize and

deliver the best guest experience for

luxury customers. This MSc will help to

open the doors of luxury employers.”

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Localización

Fecha inicio

Glion-sur-Montreux
Marzo 2022

A quién va dirigido

Bachelor Degree graduates and Career changers

Requisitos

Bachelor Degree

Temario completo de este curso

Semester 1Luxury Business Environments∙∙ Economics and Sociology of Luxury∙∙ Business Trends in Luxury Hotel, Resortsand Events∙∙ Gastronomy Universe, Fine Wines and Spirits∙∙ Ultra-Luxury Travel and Experiences∙∙ Luxury Fashion and DesignMarketing and Brand Management∙∙ Building Brand Equity∙∙ Experiential Economics∙∙ Digital Transformation and Data Analytics∙∙ Digital Marketing in the Luxury Industry∙∙ Business Field Trip to Paris*Semester 2Luxury Experience and Innovation∙∙ Service Culture and Operational Excellence∙∙ Design Thinking∙∙ Sustainable Luxury and Design
∙∙ New Frontiers in Customer Experience∙∙ Impactful Design for Retail andHospitality∙∙ Retail ManagementStrategies and Business Models∙∙ Strategic Management of LuxuryBrands∙∙ Intercultural Leadership and TalentManagement∙∙ Corporate Finance and Value Creation∙∙ Business Models in Luxury∙∙ Legal Environment of the LuxuryIndustries∙∙ Luxury Innovation FairOrganized by students∙∙ Business Field Trip to Milan*Semester 3∙∙ 6-month internshipor∙∙ Capstone Projec
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