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Master in Design Management

Master in Design Management

IED Barcelona Istituto Europeo di Design.

Máster presencial

Barcelona


24.500

Duración : 11 Meses

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Sedes

Localización

Fecha inicio

Barcelona
Enero 2021

Objetivos

This intensive program aims to provide students with the necessary theoretical and practical knowledge and tools and experience to become Design Management professionals. . Enable Design, Marketing, Engineering and Business Management professionals to overcome disciplinary boundaries in order to grow into key drivers of organizational success. . Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Business realities. . Assist Designers and non-Designers in understanding how design management can contribute to the creation of sustainable value within the Business environment. . Help Designers become Design Managers, Design Managers become Design Leaders and Design Leaders become innovation leaders of the future. . Provide students with Design and Business Management tools that will enable them to become powerful key contributors in the Value Creation Chain, within the corporate environment or as independent professionals. . Develop proficiency in using the tools provided. Students will be able to identify appropriate use of these tools to balance academic and practical knowledge, efficiency in communication and ability to evaluate necessary trade-offs when faced with real business challenges. . Expand the student’s roles and capabilities in working with innovation teams. . Encourage critical thinking to allow students to be active citizens of our global society

A quién va dirigido

The master recognizes and welcomes students from a range of backgrounds in design, management and theoretical fields. Designers of all disciplines (Graphic Design, Product Design and Interior Design), architects, professionals from Business and Management areas, Marketing and Communication are welcome to join the program. IED Barcelona structures the program in a flexible way to attract students with different specialties and with various backgrounds. This creates a multidisciplinary environment for the students during the course, for the development of a complete vision through design management. JOB OPPORTUNITIES

Requisitos

To enter the validation process, all candidates should submit the following documentation: 2 years of professional experience after the completion of university studies; Motivation Letter in English and CV in English specifying languages level and computer skills and Intermediate level of English, corresponding to a paper TOEFL 550 or IELTS 6,5. In case you don’t have any qualification, it will be necessary to assess your level through an in-person or Skype interview

Temario completo de este curso

MODULE 1 FINDING VALUE OPPORTUNITIES

  • Design Research, Design Thinking and Creation Methods
  • This module empower students with the methodologies, tools and skills needed to draw the context and current ecosystems from which businesses can foresee their future opportunities and scenarios of value. e key relevant subjects that will be taught in this module are: Design inking, Design Research, Strategic Planning and Visual inking.


MODULE 2 DEVELOPING DESIGN AND BUSINESS CONCEPTS

  • Design Development Tools
  • This module expose students to the dierent disciplines of designing needed to conceptualize and implement innovation. It aims to create business opportunities and design concepts: evaluative scenarios & prototypes considering its business strategy. e key relevant subjects that will be taught in this module are: Interaction Design, Service and Experience Design and Sustainable Design.


MODULE 3 GO TO MARKET

  • Business Development Tools
  • This module provides students with the strategic and business tools to implement new future scenarios of value of new products and with reliability and the appropriate business model. e key relevant subjects that will be taught in this module are: Marketing, Business Design, Customer Development and Brand Management.
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