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MASTER IN DIGITAL STRATEGY AND LEADERSHIP

MASTER IN DIGITAL STRATEGY AND LEADERSHIP

IM DIGITAL BUSINESS SCHOOL

Máster online


6.000
IVA exento

Duración : 6 Meses

This Master contains both online and onsite sessions, the latter of which will take place in Barcelona during a one-month period. These face-to-face sessions take on a highly strategic approach and focus on the key digital disciplines you need in order to correctly diagnose problems and make decisions.

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Objetivos

·The main goal of this Master is to acquire the knowledge and abilities needed to ensure your business projects succeed in digital environments, to maximise revenue, and stay at the forefront of your sector. ·The massive potential your projects will gain thanks to the incorporation of appropriate digital strategies. ·How to establish your digital objectives, measure them, and optimise them. ·How to motivate your digital teams, understanding their needs and adapting yourself to each discipline. ·How to lead a digital project and significantly increase its chances for success. ·How to establish the most efficient methodologies to use for each business strategy. ·How to use growth hacking marketing strategies in order to accelerate your business’s growth. ·How to manage your brand’s reputation.

A quién va dirigido

All managers must understand digital environments. Whether you rely on in-house teams or you hire third parties to carry out your digital business plans, being able to effectively lead these actions will make all the difference when it comes to reaching success and obtaining the best return on investment. This Master is for you if: ·You must make quick and efficient decisions on digital projects. ·You want further training in order to lead teams and/or projects, and to tackle digital challenges. ·You want to be more competitive and not lag behind in the employment market. ·You have an entrepreneurial spirit and want to ensure your success.

Requisitos

Access to this programme is restricted to candidates who have an academic degree. Candidates who do not hold an academic degree will be able to access the programme by virtue of their professional achievements, training, or equivalent achievements. Aside from these requirements, candidates must fill in an application for admission and, depending on the result of the application, candidates may be requested to perform a personal interview.

Temario completo de este curso

This Master is specially designed for managers who need to be at the forefront of their company's digital strategies in order to lead projects and guarantee success.
With the online learning method, you will have virtual classes in which our teachers will give you information related to the materials and help solve your doubts.

Moreover, all our active teachers will be available to offer you support and advice.
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