The program will explore, with a modern, hands-on and innovative approach, the different sport marketing contents and tools. You will enhance your skills and competences to achieve a more attractive and competitive profile through a practical and project-based approach during the whole master. Enhance your professional profile in the marketing area by increasing your knowledge of the latest contents, tools and strategies. These include: Digital Marketing. Fan Engagement. Digital Transformation. Artificial intelligence applied to sports: big data and business intelligence. You’ll learn about this new and growing sector that provides many opportunities both internal (gaming companies) and external (brands using Esports). The Esports industry is increasing in importance worldwide in an exponential way providing excellent career opportunities can be addressed both ways: As a great industry that generates revenues and employment itself. As a great connection for sport institutions and brands to achieve marketing objectives and attract and engage younger audiences.