• Group case study. Strategic branding

Course introduction and presentation. A journey through the branding world in large spaces.Case studies.Practical group work: development of a branded product.Practical group work: background and steps for developing a product.Practical group work.Group discussion: relevant aspects discovered by the student while carrying out the hands-on project.

• Market strategies and plans / Expansion models

Market strategies and plans.Basis and concepts that define the market.Market plans and strategies.Case studies: analysis of examples.Market “scales”.Trends and models.Practical discussion session: future markets.

• Concept design and showcase implementation / Project with partner company

Project presentation and development.Project development and scheduled field trip (Essapunt visit).Presentation of project ideas.Project implementation in the real showcase.

• E-commerce / Communication tools / Visual communication

Graphics and Impressions.Communication tools.Visual communication.Commerce.E-Commerce.Web Commerce.

• Eco-lighting

Lighting.Ecology in lighting.Trends and models.Tools for using eco-lighting.

• Final project

Design and concept: how to stand out using marketing strategies.Layouts (circuits).Window-dressing.Visual Merchandising.Lighting in shopping centres.Graphic art and visual communication.Construction materials and techniques.