Postgrado presencial
Barcelona
Duración : 3 Meses
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Sedes
Localización
Fecha inicio
Objetivos
The programme content is divided into teaching sessions, modules and exercises that will enable you to replicate the process and professional management of a fashion project. It is structured into different types of teaching sessions: theoretical classes, experimental classes/case studies, workshops, professional talks and project development. You will complete the postgraduate course by developing a final project in collaboration with a company in the sector, with the aim of learning how to apply the knowledge you have acquired in a real market situation.
A quién va dirigido
This postgraduate course is aimed at a variety of profiles: from fashion designers who want to acquire knowledge of product coordination and management to product managers who want to expand their knowledge or marketing and communication professionals interested in learning more about fashion products. It is also designed so that professionals in fashion companies can immerse themselves in everything related to products, collections and their integration with other departments. It will also be useful for human resources professionals who want to learn how all the departments related to fashion products within an organisation work. The programme is designed to foster creative, technical and communication processes and to understand how all the departments of a company involved in product creation work.
Temario completo de este curso
CULTURAL COMPONENT
The fashion system
The history of fashion
Macrotrends
Art direction
STRATEGIC COMPONENT
Market research
Strategic marketing
Product strategy
Efficiency analysis
Style codes
Branding
Branding and the product
Luxury
Trends and styling
TECHNICAL COMPONENT
Fashion marketing
Online marketing & communication
The fashion designer
Fast fashion and trends
Product processes
Product management
Purchasing, logistics and suppliers
The merchandising plan
Product analysis and guidelines
The retail product
Pos product experience
Visual merchandising
Intellectual property & licensing
A sustainable product
PROJECT COMPONENT
Mystery product shopping
Trend analysis
The definition of style
Strategic product project
Final project