BA (Hons) in Business Tourism
C3S Business School, BarcelonaCarrera universitaria presencial
Barcelona
21.000 €
Duración : 3 Años
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Sedes
Localización
Fecha inicio
Objetivos
To develop business acumen in tourism and hospitality management. To equip students with practical skills in customer relations, digital marketing, and event management. To provide insights into sustainable tourism and contemporary industry challenges. To enhance problem-solving, critical thinking, and leadership abilities. To offer a strong foundation in strategic management, operations, and international destination management. To ensure graduates are industry-ready through research, workshops, and field trips.
A quién va dirigido
The BA (Hons) in Business Tourism is designed for individuals passionate about the tourism and hospitality industry, providing them with in-depth business management skills and industry-specific knowledge. This comprehensive programme equips students with strategic, operational, and managerial expertise required to excel in global tourism roles. Delivered in collaboration with Arden University UK and OTHM UK, the programme offers both on-campus and online learning options, allowing flexibility for students worldwide. Over three years, students will gain 360 ECTS credits while mastering essential aspects of tourism management, including digital marketing, operations, customer relationship management, sustainability, and event planning. With two annual intakes in October and February, this programme prepares graduates for diverse career paths, such as hotel management, travel consultancy, and business development. This course is ideal for: Aspiring professionals aiming for managerial roles in travel, tourism, and hospitality. Students seeking an internationally recognised UK qualification in business tourism. Entrepreneurs looking to start their own travel agencies, event management firms, or hospitality businesses. Professionals who wish to upgrade their skills and enhance their career prospects in the tourism sector.
Requisitos
Academic Requirement: High school diploma or equivalent qualification. Language Requirement: Proficiency in English (IELTS 5.5 or equivalent). Other Requirements: Motivation to build a career in the tourism and hospitality industry.
Temario completo de este curso
Year 1 (Level 4) – Foundation in Business & Tourism
- Academic Writing & Research Skills – Develop critical research and writing abilities.
- Business Environment for Tourism & Hospitality – Understand the operational dynamics of the industry.
- Services Marketing in Tourism & Hospitality – Learn key marketing strategies for tourism businesses.
- Sustainability in Tourism & Hospitality – Study sustainable practices in global tourism.
- Events Management – Gain expertise in planning and executing tourism-related events.
- Development of the Tourism & Hospitality Industry – Explore the industry's evolution and trends.
Year 2 (Level 5) – Advanced Business & Management Skills
- Digital Marketing Management for Tourism & Hospitality – Learn digital strategies for customer engagement.
- Operations Management – Understand business efficiency and service quality control.
- Management Accounting – Develop financial planning and budgeting skills.
- Management of Human Resources – Learn how to lead and manage teams effectively.
- Customer Relationship Management – Enhance service quality through customer insights.
- Contemporary Issues in Tourism & Hospitality – Examine current challenges in the sector.
Final Year (Top-Up) – Strategic & International Management
- Contemporary Management Issues – Study emerging trends in business leadership.
- Strategic Management – Gain skills to lead and grow tourism enterprises.
- Managing Self and Others – Develop leadership and personal management techniques.
- International Destination Management – Learn how to manage tourism destinations globally.
- Research Methods and Dissertation – Conduct independent research on a relevant tourism topic.
7.309 €