Master in International Sports Management
ESBS European Sport Business SchoolMáster presencial
Valencia
7.650 €
Duración : 9 Meses
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Objetivos
This specialized master has been designed with the main objective of training the student to direct and manage sports organizations and/or events in a global environment, with a practical approach, facilitating the detection of business opportunities and developing the management skills necessary for it. All this, along with a methodology that will allow the student to carry out the program anywhere in the world, adapting to their time availability.
A quién va dirigido
Faced with such a changing environment in which the concern for management has gained a great deal of interest in recent years, both in sports law and in highly specialized aspects related to sports facilities or from quality management, marketing or HR, the Master's in International Management of Sports Organizations has as its main objective to provide basic knowledge for the successful performance of managerial and management positions in any of the institutions, clubs, entities and companies related to the following areas of activity. For this reason, and with the aim of transmitting the best experiences on sports organizations to students, this Master has been structured in 8 modules and has professional experts in sports management.
Requisitos
You must meet at least one of these three requirements and have an interview with the programme director: - Hold an official university degree. - Be an elite athlete or, - Have at least five years of experience in the sports industry.
Temario completo de este curso
MODULE 1. THE SPORTS INDUSTRY.
STRATEGIC MANAGEMENT .
1.1. Introduction to sports industry
1.2. Sports Structure
1.3. Strategic business planning
1.4. Strategic attitude in sports
1.5. Practical Case: Women Football
1.6. Practical Case: Tennis
1.7. Practical Case: Running
MODULE 2. ENVIRONMENT: INTERNATIONALIZATION AND LEGAL ASPECTS IN SPORTS
2.1. Legal Environment
2.2. Taxation in sport
2.3. Sports agents and representatives
2.4. Legal organization in a club
2.5. Internationalization of sports projects
2.6. Practical Case: Internationalization
MODULE 3. OPERATIONS
3.1. Sport facilities management : Tennis, Football, Basketball, Moto GP.
3.2. Sports events organization and management
3.3. Ambiental and sustainability Management
3.4. Security in sports events and facilities
3.5. Volunteering management in sports events and facilities
3.6. Introduction to Sports Project Management
3.7. International Visit AMOS - Paris
3.8. Practical Case : Sports Facilities exploitation
3.9. Practical Case : Costumer experience
MODULE 4. FINANCIAL MANAGEMENT IN SPORTS ORGANIZATIONS
4.1. Introduction to finance
4.2. Financial analysis and Management
4.3. Management accounting
4.4. Founding
4.5. Short and long term financial plannification
4.6. Practical Case
MODULE 5. HUMAN RESOURCES
5.1. Human resources management
5.2. Performance and training people
5.3. Contract and retribution in sports
5.4. Leadership
5.5 Teamwork in the digital era
5.6. Time management
5.7. Impact communication
MODULE 6. SPORTS MARKETING
6.1. Marketing Principles
6.2. Marketing plan
6.3. Sports Marketing
6.4. Advertising and Branding
6.5. Sales management
6.6. Practical Case: Marketing and Sponsorship
6.7. Practical Case: Digital Marketing and Soccer Platforms
6.8. Practical Case: Marketing and social media management
MODULE 7. COMMUNICATION IN SPORTS ORGANIZATIONS
7.1. Conventional ways to communicate
7.2. The sport and the media
7.3. The communication plan
7.4. Entities, brands and athletes
7.5. Communication 2.0
7.6. Practical Case: Communication in sports facilities
7.7. Practical Case: Communication Management
7.8. Round table: Experiences in Communication world
MODULE 8.
ENTREPRENEURSHIP AND INNOVATION IN SPORTS
MODULE 9.
FINAL PROJECT
4.720 € 3.495 €
15.000 € 3.495 €
3.100 €
Precio a consultar
816 €/mes