Master in Marketing and Sales Management
EAE - Business School BarcelonaMáster presencial
Barcelona
Precio a consultar
Duración : 10 Meses
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Objetivos
The Master in Marketing and Sales Management at EAE Business School aims to equip professionals with the skills and knowledge necessary to excel in today's dynamic marketing landscape. The program focuses on several key objectives: - Business Intelligence: Develop proficiency in techniques and sources for gathering information, emphasizing the creation of a comprehensive system encompassing Marketing, Sales, and Competitive Intelligence. This involves conducting thorough market analyses, identifying various scenarios, recognizing available opportunities, and formulating effective marketing strategies. - Strategic Vision: Cultivate the ability to identify opportunities, threats, and potential changes in the business environment to steer strategy across different sales scenarios. This includes in-depth analysis of emerging trends and adapting the company to remain competitive. - Leadership Skills: Learn to lead and motivate teams within a globalized and multicultural context. Understand how the Marketing and Sales Department should interact with other organizational areas to maximize company value. By focusing on these objectives, the program prepares students to navigate and lead in the evolving fields of marketing and sales management.
A quién va dirigido
The Master in Marketing and Sales Management at EAE Business School is designed for professionals aiming to enhance their expertise in marketing and sales within a global and dynamic environment. The program caters to: - Early-Career Professionals: Individuals with an average of 2 years of professional experience seeking to deepen their knowledge and skills in marketing and sales strategies. - International Participants: The program boasts a diverse cohort, with 89% international participants representing 38 nationalities, fostering a multicultural learning environment. This master's degree is ideal for those aspiring to lead commercial strategies and drive business competitiveness in the context of digital transformation and globalization.
Requisitos
Academic Requirements: 1- Educational Background: Candidates should hold an official university degree, such as a bachelor's or equivalent, from a recognized institution. 2- Language Proficiency: For programs conducted in English, non-native English speakers may need to provide proof of English proficiency through certifications like TOEFL or IELTS.
Temario completo de este curso
SYLLABUS:
1. Module 1: Direction and Management of the Organization
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Process of Commercial and Marketing Planning (5 ECTS): Focuses on identifying opportunities and strengths, planning based on the macroenvironment, strategic criteria selection, and evaluations based on business scenarios.
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Market Research, Information Management, and Decision Making (5 ECTS): Covers consumer behavior, information for marketing decisions, market study design, and quantitative analysis.
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Financial Impact of Strategic Decisions (5 ECTS): Involves financial statement analysis, cost analysis, budget management, and investment project evaluations.
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Marketing in Digital Environments (5 ECTS): Explores online trends and strategies, business models, online consumer behavior, digital tactics (SEO, SEM, social media), web structure, and result analysis.
2. Module 2: Strategic Marketing Management
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Creating Value in the Company (5 ECTS): Discusses marketing strategies, customer orientation, value proposition development, and brand management.
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Delivering Value to the Customer (5 ECTS): Examines integrated marketing communication, media planning, campaign strategies, internal communication, and distribution.
3. Module 3: Strategic Planning of Markets and Go-To-Market
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Sales and Commercialization Strategies (5 ECTS): Focuses on sales planning, sales policies, sales techniques, and sales forecasting.
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Management of Clients and Key Accounts: New Commercial Organization Models (5 ECTS): Covers internationalization strategies, consultative selling, sales phases, commercial team management, key account management, and CRM systems.
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Customer-Centric Commercial Marketing Strategies (5 ECTS): Explores customer orientation, product vs. customer marketing, customer analysis, new customer activation, customer loyalty, customer value calculation, customer recovery, customer experience management, category management, and the comparison between customer equity and brand equity.
4. Module 4: Final Master's Thesis
- Master's Thesis (15 ECTS): A comprehensive research project that allows students to apply the knowledge and skills acquired throughout the program to a real-world marketing or sales management challenge.
20.900 €
13.500 €