Master in Marketing and Sales Management
EAE - Business School BarcelonaMáster presencial
Barcelona
más de 9000€
Duración : 10 Meses
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Objetivos
This program has three specific objectives. First, that its students develop market knowledge, marketing skills and a positive attitude, all of which help them contribute to the marketing industry in a creative and efficient manner. Second, this program aims to develop students' management skills so that they may succeed in their professional lives. Third, this program will help students' become conscious of the opportunities and risks of the new marketing trends, and to know how to adapt and evolve a company's marketing scheme so that it thrives in a competitive environment. The competition today calls for top notch marketing professionals and EAE offers a program which delivers.
A quién va dirigido
This Master's program from EAE will teach you everything you need to know to be a leader in marketing. Some of the areas which will be analised in depth include global marketing, network marketing, operational strategies, market research and management skills. You will also spend time developing a marketing plan, which will allow you to use the skills you have acquired and gain some hands-on experience.
Temario completo de este curso
MODULE 1 - MANAGEMENT AND DIRECTION IN THE ORGANIZATION
Business and marketing planning process in organizations - 6 ECTS
- Detection of opportunities and strengths
- Macro environment planning
- Choice of strategic approach
- Assessments based on business status
Market research, information management, and decision-making - 6 ECTS
- Consumer behaviour
- Information for making Marketing decisions
- Designing market studies
- Quantitative analysis
Financial impact of strategic decisions - 6 ECTS
- Analysis of financial statements
- Analysis of costs
- Management of budgets
- Analysis of investment projects
MODULE 2 - STRATEGIC MARKETING MANAGEMENT
Marketing in digital environments - 6 ECTS
- Online trends and strategies
- Models of business
- The online consumer
- Introduction to digital tactics (SEO, SEM, RRSS...)
- Web structure and analysis of results
Communication strategies - 6 ECTS
- Plans for communication
- Communication strategies
- Communication of crisis
- CSR
Marketing in digital environments - 6 ECTS
- Online trends and strategies
- Models of business
- The online consumer
- Introduction to digital tactics (SEO, SEM, RRSS...)
- Web structure and analysis of results
MODULE 3 - STRATEGIC MARKET PLANNING AND GO-TO-MARKET
Sales and Commercialization Strategies - 6 ECTS
- Strategic sales planning
- Policies of sale
- Techniques of sale
- Forecast of sales
Customer-centric marketing business strategies - 6 ECTS
- Product marketing vs customer marketing
- Analysis and customer knowledge
- Activation of new customers
- The RFM model of customer segmentation
- Customer loyalty
- Calculation of customer value
- Low and recovery of customers
- Customer Centric organization & Strategy
- Customer Experience Management
- Category Management
- Customer Equity vs Brand Equity
- New customer experience paradigms
MASTER'S THESIS - 15 ECTS
This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself.
20.900 €
13.500 €