This MSc program emphasizes the importance of using digital technologies to create new — or modify existing — business processes and new value propositions. This MSc bases its structure on the conjunction of innovation, change management and operations, IT and data-driven strategy, IT projects, business and customer analytics.

Based in the heart of Barcelona, a relevant international digital hub, this TBS course will equip you with professional expertise with a deep understanding of a sector. You will learn how to guide companies to adapt to new technological shifts and reshape business processes to create value for customers. At the interface of IT, business, sales, and marketing, you will be equipped with strategic and data analytics skills to initiate, lead and manage digital transformation and help CEOs to make data-driven strategic decisions.

With a deeply practical focus, the program will give you the chance to work on specific real-life problems using real datasets and top-of-the-art methodologies and tools.

Besides close collaboration with industry leaders and experts, this Master’s in digital transformation & business innovation program will also allow you to undertake an optional 4-to-6-month internship in a top national or international company.