Learning is based on working with case studies and other design methodologies such as Visual Design Thinking. To this end, particular emphasis is placed on observation, analysis, comparison, creation, and development of strategies, resources, and methodologies in designing visual identity systems. This know-how is applicable to areas such as corporate identity, branding, wayfinding, event design, products, exhibition spaces, social media, and digital media. Creativity, new design trends, and the designer’s mindset (from awareness) are given space in order to design and create responsibly, with a vision of the present and the future, contributing to the real transformation of the environment (transition design).