COURSE'S PROGRAM:

MODULE 1: GLOBAL MARKETS AND PEOPLE MANAGEMENT

• Current socioeconomic context
• Marketing and commercialization in international environments
• Intellectual capital and talent management

MODULE 2: ORGANIZATIONAL STRATEGY

• Business Strategy
• Finance for de decision making
• Entrepreneurship and Internationalization

MODULE 3: STRATEGIC MANAGEMENT

• Analytics from the customer’s perspective
• Transforming and competing through operations

Boston Data Executive Experience: two-week Boston residential

The program is imparted through Online learning for four months and an Immersive residential for two-weeks in Boston.

Candidates will connect with leading research and industry experts and explore Data and Business Analytics trends. In this vibrant setting, participants engage in hands-on learning, applying analytics methods and techniques developed during the online courses in a real-world context.

The program is divided into four key learning pillars:

1. Business Strategy
2. Business Analytics
3. Business Digitalization
4. Execution