"This marketing training course is ideally suited to individuals starting out in sales and marketing in either the B2B or FMCG sectors. Whether you are a sole proprietor, work for an SME or a multi-national.

This course covers the theory and practice of marketing, and includes practical examples and exercises to aid understanding. Following this course, delegates will be equipped to assess the marketing process in their organisation, understand how their products are positioned, and work more effectively with suppliers and agencies.This course has been designed to give you an overview of the marketing tools, techniques and strategies that can add value to your business."