MBA & AI Track
EAE - Business School BarcelonaCurso presencial
Barcelona
Precio a consultar
Duración : 10 Meses
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Objetivos
The MBA program at EAE Business School in Barcelona is designed to transform professionals and entrepreneurs by enhancing their leadership abilities, strategic thinking, and adaptability in a dynamic global business environment. The program emphasizes: - Leadership Development: Cultivating effective leadership skills to navigate complex business challenges. - Strategic Thinking: Fostering the ability to develop and implement effective business strategies. - Innovation and Technology Integration: Equipping students with skills to create disruptive solutions and integrate emerging technologies. - Global Perspective: Providing an international and multidisciplinary approach to business management.
A quién va dirigido
The MBA with Artificial Intelligence (AI) Track at EAE Business School in Barcelona is designed for professionals and entrepreneurs aiming to enhance their leadership capabilities and integrate AI technologies into business strategies. The program is tailored for individuals with diverse academic and professional backgrounds, including: - Business and Management Professionals: Those seeking to deepen their understanding of strategic management while incorporating AI-driven decision-making processes. - Technology Specialists: Professionals in IT and related fields aspiring to broaden their expertise by applying AI solutions within business contexts. - Entrepreneurs: Individuals aiming to innovate and lead AI-centric ventures or startups.
Requisitos
Applicants should have: - Professional Experience: An average of 5 years of professional experience, providing a foundation for advanced business concepts and AI applications. - Academic Qualifications: A bachelor's degree or equivalent, with a strong foundation in business, technology, or related fields. - Language Proficiency: Fluency in English, as the program is conducted in English.
Temario completo de este curso
SYLLABUS:
The MBA with Artificial Intelligence (AI) Track at EAE Business School in Barcelona is designed to equip professionals with advanced business management skills and expertise in AI applications. The program spans 10 months and comprises 60 ECTS credits. It is offered in both Spanish and English.
Program Structure:
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Core Modules:
- Product and Innovation: Focuses on sectors like Fashion, Accessories, Perfumes, Cosmetics, Jewelry, and Watches.
- Multichannel Management: Covers E-Commerce, Retail Management, and Digital Marketing strategies.
- Finance and Operations: Emphasizes Financial Planning, Operations, and Investment Analysis.
- Digital Ecosystem: Explores Technology, Digital Assets, and Digital Marketing.
- 360º Marketing: Encompasses Marketing in Luxury Culture and Omnichannel Marketing.
- Talent Management and Future Business: Includes People Management, Strategy, Global Vision, and Entrepreneurship.
- Master’s Thesis: A comprehensive research project synthesizing program learnings.
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Minors (Elective Courses): These electives allow customization of the MBA experience, offering options such as:
- Application of AI in Business
- Strategy and Data Analytics
- Fintech: Technology for Finance
- Marketing Automation and Intelligence
- Neuromarketing
- Digital Marketing
- Sales Management Innovation
- Sustainability Strategies
- Business Agility
- Leadership Development
Precio a consultar
6.675 €