MODULE 1. BUSINESS PLAN

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

MODULE 2. FINANCIAL ACCOUNTING

• Topic 1. The Balance Sheet
• Topic 2. The profit and loss statement
• Topic 3. Cash flow statements
• Topic 4. Journal entries
• Topic 5. Advanced accounting
• Topic 6. Taxes

MODULE 3. PEOPLE MANAGEMENT

• Topic 1. Human Resources Management
• Topic 2. The Power of Communication
• Topic 3. Sector Analysis
• Topic 4. Management and Ethics
• Topic 5. Adaptability of the Human Factor

MODULE 4. MARKETING FUNDAMENTALS

• Topic 1. From Consumer to User
• Topic 2. Branding
• Topic 3. Target Audience
• Topic 4. Customer Journey
• Topic 5. Direct and Indirect Marketing

MODULE 5. TEAM ORGANIZATION

• Topic 1. The Impact of Companies
• Topic 2. Organisational Behaviour
• Topic 3. Team Dynamics
• Topic 4. International People Management
• Topic 5. The Future of Work

MODULE 6. MARKETING PLAN

• Topic 1. The Marketing Plan
• Topic 2. Marketing Mix
• Topic 3. Market Research
• Topic 4. Marketing Strategies
• Topic 5. Operational Marketing
• Topic 6. Offline vs. Online
• Topic 7. Pricing

MODULE 7. OPERATIONS PLANNING AND MANAGEMENT

• Topic 1. Business strategy
• Topic 2. Operations management
• Topic 3. Demand planning and control
• Topic 4. Product Design and Development
• Topic 5. Capacity planning and control in operations systems
• Topic 6. Quality management
• Topic 7. Operations planning and control
• Topic 8. The human factor in the operations management

MODULE 8. PROJECT MANAGEMENT

• Topic 1. Project management fundamentals
• Topic 2. Team management
• Topic 3. Resource management
• Topic 4. Tools for agile project management

MODULE 9. SUPPLY CHAIN

• Topic 1. Value chain vs. supply chain
• Topic 2. Purchasing strategy
• Topic 3. Inventory management
• Topic 4. Distribution and transportation models
• Topic 5. Reverse logistics
• Topic 6. FBA – Fulfillment by Amazon
• Topic 7. Keys to the value chain

MODULE 10. BUSINESS INTERNATIONALIZATION

• Topic 1. Introduction to Internationalization
• Topic 2. Advantages and Risks of Internationalization
• Topic 3. Global Environment and Influencing Factors
• Topic 4. Drivers of the Future
• Topic 5. Information and resources for internationalization
• Topic 6. Tools for the analysis of the international environment
• Topic 7. Strategic analysis for internationalization
• Topic 8. International company diagnosis
• Topic 9. Selection of internationalization strategies
• Topic 10. Formulation of the international strategy
• Topic 11. Methods of entering international markets
• Topic 12. International marketing plan
• Topic 13. Promotion and loyalty in new markets
• Topic 14. Organization of the export sales department

MODULE 11. CORPORATE COMMUNICATION MANAGEMENT

• Topic 1. Key concepts of internal communication
• Topic 2. Communication tools and processes
• Topic 3. Purpose of internal communication
• Topic 4. Development of an internal communication plan
• Topic 5. Main challenges and opportunities
• Topic 6. Interpersonal communication in the business environment
• Topic 7. Components of non-verbal communication
• Topic 8. Origin and spread of rumors
• Topic 9. Impact of rumors on the organization
• Topic 10. Rumor management strategies
• Topic 11. Adapting internal communication to remote work
• Topic 12. Digital tools for remote communication
• Topic 13. Difficulties and challenges of remote communication
• Topic 14. Metrics and evaluation of communication effectiveness
• Topic 15. Case studies and best practices
• Topic 16. Fundamentals of external communication
• Topic 17. Corporate identity and image
• Topic 18. Keys to effective communication
• Topic 19. Communication for organizational success
• Topic 20. External and internal communication
• Topic 21. Main trends in communication
• Topic 22. Innovative communication channels and formats
• Topic 23. Communication tools in times of crisis
• Topic 24. Crisis management strategies
• Topic 25. Benefits of proactive management

MODULE 12. NEW VENTURE CREATION

• Topic 1. Definition of Entrepreneurship and Entrepreneur Profile
• Topic 2. Preparation of the Business Plan
• Topic 3. Initial Financial Analysis
• Topic 4. Initial Operational Decisions
• Topic 5. Corporate Forms and Legal Incorporation
• Topic 6. Operational Business Organization
• Topic 7. Financial Decisions by Stage of Business
• Topic 8. Basic Resource Budget
• Topic 9. Treasury Budget
• Topic 10. Complementary Sources of Financing
• Topic 11. Introduction to Financial KPI’s
• Topic 12. Financial Planning for the Entrepreneur
• Topic 13. Specific Indicators for Entrepreneurship
• Topic 14. Feasibility Analysis and Follow-up
• Topic 15. Control and Decision-making Tools
• Topic 16. Financial Partner and Seed Capital
• Topic 17. Venture Capital
• Topic 18. Financial Entities
• Topic 19. Public Funds
• Topic 20. Account Management
• Topic 21. Reasons, Strategies and Key Aspects of Exit
• Topic 22. Liquidation and Closure of the Company
• Topic 23. Sale or Transfer to a Third Party
• Topic 24. Exit to the Financial Market
• Topic 25. Final Balance and Lessons Learned

MODULE 13. SOCIOECONOMIC ENVIRONMENT

• Topic 1. Introduction to the Economic Environment
• Topic 2. Wealth Distribution and country characteristics
• Topic 3. Historical Evolution of the Economic Environment
• Topic 4. Economic Agents and Transactions
• Topic 5. Price and quantity determination in a free market
• Topic 6. Market Competition
• Topic 7. Critical analysis of market competitiveness
• Topic 8. Business cycles and national accounting
• Topic 9. Importance of national accounting
• Topic 10. Main economic macromagnitudes
• Topic 11. Labor market
• Topic 12. Balance of payments and exchange rates
• Topic 13. Fiscal policy
• Topic 14. Monetary policy
• Topic 15. Cryptocurrencies and new economic technologies
• Topic 16. Critical evaluation of economic policies
• Topic 17. World Economic Scenario
• Topic 18. Currents of economic thought
• Topic 19. Current economic trends
• Topic 20. Future challenges of economic science

MODULE 14. DIGITAL TRANSFORMATION LEADERSHIP

• Topic 1. The New Elements of Digital Transformation
• Topic 2. IESE Penteo study on Digital Transformation
• Topic 3. The role of digital transformation in the human resources of companies
• Topic 4. Digital Transformation success stories
• Topic 5. The evolution of Digital Transformation
• Topic 6. Fundamental components of Digital Transformation
• Topic 7. Successful stories in Digital Transformation
• Topic 8. Challenges and solutions in the Digital Transformation: Technical and organizational challenges
• Topic 9. Recommendations for a successful Digital Transformation
• Topic 10. Sustainable Digitalization: Tips for Green Businesses
• Topic 11. Impact of Frontier Technologies and Global Inequalities
• Topic 12. The Empathy Map
• Topic 13. Fundamentals of Digital Transformation
• Topic 14. Digital Competencies in Spanish companies
• Topic 15. Digital Spain and the recovery, transformation and resilience plan
• Topic 16. Digital Transformation Strategies and Scope
• Topic 17. Tools and centers for Digital Competences
• Topic 18. Leadership in Digital Transformation
• Topic 19. Innovation and Process Transformation
• Topic 20. Business Intelligence (BI)
• Topic 21. Current Trends in Business Intelligence and Big Data
• Topic 22. Implementing Business Intelligence Systems
• Topic 23. Cognitive systems and cognitive technologies
• Topic 24. Decision support with BI
• Topic 25. Future of Business Intelligence and Digital Transformation
• Topic 26. Strategic benefits of predictive analytics
• Topic 27. Organizational Intelligence
• Topic 28. Strategies to improve business decision making
• Topic 29. Cybersecurity challenges
• Topic 30. Adaptation of privacy policies to the GDPR
• Topic 31. Future privacy rules for a digital EU
• Topic 32. Good practices in cybersecurity
• Topic 33. Information security and e-trust in Spanish households
• Topic 34. Trends and awareness in cybersecurity